Ever wonder what’s really hot, what’s really selling, where you can make some significant profits? Here’s a screenshot of the Auction House from World of Warcraft. Look at all the gold and shiny things you could sell. What should you sell? Where should you focus your attention? If you followed the herd mentality, you’d put…
They’re considered relics of antiquity now, but once upon a time, corporate sponsored cookbooks were all the rage. In my grandmother’s kitchen cabinets, you could find the Betty Crocker cookbook series, Good Housekeeping’s set, Kraft’s set, you name it. Dozens and dozens of cookbooks, some famous in their own right. Each of the cookbooks had…
Attention is incredibly scarce. Why? There are so many ways to divert it. Father Roderick Vonhogen once famously said that the Catholic Church isn’t competing with Islam or Judaism – it’s competing with ABC, CNN, YouTube, and Facebook. The same is true for you, your company, products, or services, and your industry. You are competing…
In the World of Warcraft, there’s an epic battlezone known as Lake Wintergrasp. Players who choose to play in this part of the game join one of two teams with either the goal of defending Wintergrasp Fortress or attempting to take it over from the other team. Without delving too deeply into the game mechanics,…
There’s a fun drill we do in the martial arts that I first learned from master instructor Bud Malmstrom. Given that you have so many choices, so many options, so many techniques, it can be tough to excel at something, especially in a system like mine which has an absurd number of exercises, drills, patterns,…
Making me hate your brand I got my copy of the Boston Business Journal yesterday, which is a paper I normally enjoy reading, as it’s got decent coverage of the Boston business scene. Yesterday’s issue came with something new: The paper, looking to maximize advertising revenues I suppose, has now permitted an advertiser to slap…
Many thanks to Jeff Glasson and Perkett PR for recording and publishing the video, and to Jeff Pulver for hosting the event. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
Stop me if you’ve heard this one: Interrupting consumers doesn’t work any more. Outbound marketing – direct mail, trade shows, conferences, PR, advertising – just doesn’t work any more. Instead, you need inbound marketing. Attract customers like a magnet to your products or services! The new truth of marketing is that interruption is out. Ideas…
