In Episode 8, the final episode of the Marketing Automation Migration show, we tackle sending a test message, validating it, and then sending a production test: Thanks for sticking with me and this video series! We’re at the end now – the last few items are mainly administrative cleanup, so in the span of 8…
Tom Webster recently wrote a terrific piece on boiler room-style content marketing. He was 100% right about everything until the last paragraph. “And here is what I think these content “boiler rooms” don’t consider fully: the non-response bias of the people this content doesn’t convert. … Ultimately what I am getting at, as I often…
On a weekly basis, I receive an email that sounds something like this: “X here, from XXX, the all-in-one platform to create and sell XXX. I came across your Marketing Automation Migration series and really love your content and style. It’s really cool to see what you’re using for your automation systems. I think it…
In Episode 7 of the Marketing Automation Migration, we tackle debugging and the messy guts of a marketing automation system, including how wrong these sorts of projects can go: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this…
In Episode 6 of the Marketing Automation Migration, we tackle the setup of an autoresponder and reconfiguring the email templates: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation – that your…
In Episode 5 of the Marketing Automation Migration, we will tackle tags and tracking codes, as well as assigning points for lead scoring: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation…
In Episode 4 of the Marketing Automation Migration, we will tackle list importing into the Mautic marketing automation software, setting up the first web form, and why I do my integration very much against best practices: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If…
In part 3 in our series, we tackle the beginning portions of marketing automation. This is where the video series goes deep down the rabbit hole, with highly technical terminology and examples. If you’re not a technical person, or don’t understand technical people well, the next two videos may not be as helpful. If you’re…
In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed…
Over the next two weeks, I’ll be migrating to a new marketing automation system. As I go through the process, I invite you to come along with me. I’ll be screencasting the work as it happens, a little bit each day. In this first episode, we’ll explore what systems I’ve chosen and why: Don’t see…
