I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and another 2,000+ Expo attendees have come to San Francisco to learn about…
Verna asked, “What is the dynamic between the marketing technology operations and other technology teams?” To make marketing technology work, we must be equal parts marketer and technologist. The Chief Marketing Technology Officer (or equivalent) is the bridge between the CMO and the CTO. To make marketing technology work at an organization as a distinct…
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at Accelerated Mobile Pages. The mobile experience on many websites sucks. There’s no polite way of saying that. Pages take forever to load. Ads crowd our mobile screens. Some pages are so malformed,…
