Does Google’s recent announcement of the Google Analytics 360 Suite change our understanding of marketing analytics? No. It’s more of the same – and that’s a good thing for marketers. Let’s consider what the new Google Analytics 360 Suite promises for marketers, a bundle of six different technologies. What’s in the suite? Google Tag Manager…
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi more or less worked. There was only one broken part: the vendors. Specifically, the…
I’ve had the pleasure of attending and speaking at the MarTech SF conference this week. What’s on the minds of marketing technologists and companies? What’s hot at MarTech SF 2016? Three things: predictive, machine learning, and customer journeys. Predictive is the buzzword of the event. Everything and everyone is offering a predictive solution, from predictive…
I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and another 2,000+ Expo attendees have come to San Francisco to learn about…
Verna asked, “What is the dynamic between the marketing technology operations and other technology teams?” To make marketing technology work, we must be equal parts marketer and technologist. The Chief Marketing Technology Officer (or equivalent) is the bridge between the CMO and the CTO. To make marketing technology work at an organization as a distinct…
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at Accelerated Mobile Pages. The mobile experience on many websites sucks. There’s no polite way of saying that. Pages take forever to load. Ads crowd our mobile screens. Some pages are so malformed,…
