Marketing Automation Migration, Part 2: Inventory

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In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed emails.

Can’t see anything? Click here for the YouTube video.

In our migration map, we’re in the dark blue section:

Marketing Automation Migration.png

In the next episode, we start configuring the marketing automation software itself.

Marketing Automation Migration Series

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One response to “Marketing Automation Migration, Part 2: Inventory”

  1. Tim Brechlin Avatar
    Tim Brechlin

    I’m wearing that same sweater today. Comes in handy during 44-degree days in April in Wisconsin.

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