In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed emails.
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In our migration map, we’re in the dark blue section:
In the next episode, we start configuring the marketing automation software itself.
Marketing Automation Migration Series
- Part 1: Introduction and why I'm changing systems
- Part 2: Inventory and backup existing systems
- Part 3: Setting up Amazon SES
- Part 4: Migrating lists and forms
- Part 5: Tagging and tracking
- Part 6: Templates and triggers
- Part 7: Testing and debugging
- Part 8: Migration
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- How To Break Down Marketing KPIs
- What Are Your Customers Telling You They Want?
- How to Start Your Public Speaking Career
- Google Analytics: A Content Marketing Engagement Test
- How to Measure the Marketing Impact of Public Speaking
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I’m wearing that same sweater today. Comes in handy during 44-degree days in April in Wisconsin.