In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed emails.
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In our migration map, we’re in the dark blue section:
In the next episode, we start configuring the marketing automation software itself.
Marketing Automation Migration Series
- Part 1: Introduction and why I'm changing systems
- Part 2: Inventory and backup existing systems
- Part 3: Setting up Amazon SES
- Part 4: Migrating lists and forms
- Part 5: Tagging and tracking
- Part 6: Templates and triggers
- Part 7: Testing and debugging
- Part 8: Migration
You might also enjoy:
- Transforming People, Process, and Technology, Part 1
- The Evolution of the Data-Driven Company
- How To Set Your Consulting Billing Rates and Fees
- How to Set Your Public Speaking Fee
- Best Practices for Public Speaking Pages
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I’m wearing that same sweater today. Comes in handy during 44-degree days in April in Wisconsin.