In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed emails.
Can’t see anything? Click here for the YouTube video.
In our migration map, we’re in the dark blue section:
In the next episode, we start configuring the marketing automation software itself.
Marketing Automation Migration Series
- Part 1: Introduction and why I'm changing systems
- Part 2: Inventory and backup existing systems
- Part 3: Setting up Amazon SES
- Part 4: Migrating lists and forms
- Part 5: Tagging and tracking
- Part 6: Templates and triggers
- Part 7: Testing and debugging
- Part 8: Migration
You might also enjoy:
- What Content Marketing Analytics Really Measures
- What Is The Difference Between Analysis and Insight?
- Transformer les personnes, les processus et la technologie - Christopher S. Penn - Conférencier principal sur la science des données marketing
- How to Measure the Marketing Impact of Public Speaking
- Retiring Old Email Marketing Strategies
Want to read more like this from Christopher Penn? Get updates here:
 Get your copy of AI For Marketers |
I’m wearing that same sweater today. Comes in handy during 44-degree days in April in Wisconsin.