In the second post in this series, I walk through the process of inventorying an existing email marketing system in preparation for a move to a marketing automation system. We’ll discuss what to do with the different components, how to find a Google Tag Manager code, and what to do with dead, bounced, or unsubscribed emails.
Can’t see anything? Click here for the YouTube video.
In our migration map, we’re in the dark blue section:
In the next episode, we start configuring the marketing automation software itself.
Marketing Automation Migration Series
- Part 1: Introduction and why I’m changing systems
- Part 2: Inventory and backup existing systems
- Part 3: Setting up Amazon SES
- Part 4: Migrating lists and forms
- Part 5: Tagging and tracking
- Part 6: Templates and triggers
- Part 7: Testing and debugging
- Part 8: Migration
You might also enjoy:
- Almost Timely News, January 7, 2024: Should You Buy a Custom GPT?
- Mind Readings: Generative AI and Addition vs Substitution of Jobs
- Mind Readings: You Need Passwords for Life in the Age of Generative AI Fraud
- You Ask, I Answer: Legality of Works in Custom GPTs?
- Almost Timely News, Febuary 18, 2024: From Comment to Content
Want to read more like this from Christopher Penn? Get updates here:
Take my Generative AI for Marketers course! |
Leave a Reply