·
Christopher S Penn
There’s a small fortune to be made for any startup or company out there willing to put the work into it. The product is, or will be, the killer app of 2015 and years to come if it’s done well. What is it? It’s the solution to this problem: Every single new messaging and social…
·
Christopher S Penn
Twitter’s Analytics tool has never been super forthcoming about all it can do. From its lackluster announcement of a stellar feature to non-obvious ways of getting at your data, it’s a goldmine without a map. As you start looking at the year’s marketing data, you might logically say, hey, can we analyze how we did…
·
Christopher S Penn
When it comes to things that are going to impede your ability to be an effective marketer, there are three broad categories, made most famous by Former Secretary of Defense Donald Rumsfeld (hat tip to Tom Webster for continued reminders of the quote): “Reports that say that something hasn’t happened are always interesting to me,…
·
Christopher S Penn
One of the most common problems organizations face is the social media rockstar. Now, you may say, hold on there – a social media rockstar is a good thing! It gets our brand visibility, it gets conversation going, it gives a public face to the organization. All of these are good things, important things, but…
·
Christopher S Penn
Much ink has rightly been spilled about the revelation that Facebook wanted to judge whether emotional states were affected and contagious in their most recent research on 600,000+ people. You can read more of the details here. On social media, reactions have been mixed, from people calling it an outrage to people saying, “What’s the…
·
Christopher S Penn
Facebook is making life increasingly pay-to-play for marketers. Google+ rolls out ads. Twitter adds promoted accounts to the timeline. LinkedIn rolls out sponsored posts. Instagram rolls out ads. Pinterest rolls out promoted pins. Seeing a trend here? You should be. The social networks, having acquired their audiences, are now seeking to monetize their audiences, and…
·
Christopher S Penn
If you missed it yesterday, I had a chance thanks to SHIFT and Vocus to do a webinar on LinkedIn for Businesses and Brands. It was a lot of fun and I thank the nearly 2,000 people who signed up for it – talk about a packed house. If you missed it, were unable to…
·
Christopher S Penn
One of the most popular questions I’m asked is whether Pinterest is right for a particular business. Here are three easy tests to make this determination, assuming you’re not active on Pinterest right now. 1. Check the Find Friends feature. Assuming you’ve got a Twitter account for your business, see how many people who you’re…
·
Christopher S Penn
Here’s an innovative and useful way to use Pinterest: as a swipe file. If you’re unfamiliar with the concept of a swipe file, it’s a repository of other great ideas you can turn to for inspiration, especially when you experience creative blocks. Pinterest is an ideal platform for swipe files because of its highly visual,…
·
Christopher S Penn
Robert Scoble mentioned on Facebook yesterday: I’ve set up lists for myself, but wanted to dig into how to publish mine, so I did some poking around. Here’s a step-by-step for making your own lists. First, scroll down, down, down to the bottom left of the FB interface and find the non-intuitively named Interests: Hit…
