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Christopher S Penn
Greg Hyer asked an interesting question in the Marketing Over Coffee LinkedIn group: what will kill email? The short answer is: nothing. The slightly longer answer is that anything based in an open standard is likely to be around for a very, very long time. Back in the day – and I’m talking 1995 here…
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Christopher S Penn
Let’s take a look at a few recent emerging trends. Google is rolling out Author Rank. This favors giving search authority to authors who have built up a reputation for quality content. Facebook is rolling out Graph Search. This favors giving search recommendations to your friends based on things you’ve engaged with. Twitter’s new search…
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Christopher S Penn
One of the most frequently asked questions I receive from clients, coworkers, and colleagues is whether Google+ is still relevant or important. The short answer is that for SEO, anything Google tells you to do is important. It wouldn’t matter if Google+ had 5 users – if it impacts your SEO, it’s still important. But…
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Christopher S Penn
In the previous post on this topic, we discussed different kinds of “customers”, such as people who write about you or people who share your stuff. In this video, we’re going to use Google’s free Webmaster Tools application and Google Docs to identify some of those people so you can follow up with them. Let…
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Christopher S Penn
Donna asked: I read your article before about LinkedIn and the various features to focus on in order to get the most of the site and had a question. I have tried to revamp my profile, change my title, change words and although I am receiving notices for jobs that I would be interested in…
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Christopher S Penn
A little over a week ago, LinkedIn debuted Endorsements, which they’re touting as a professional version of the Facebook Like. Connections in your account can endorse you using the skills and expertise section of your profile (which you need to fill out if you haven’t already) or submit their own: But the question remains, which…
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Christopher S Penn
One of the most powerful yet understated abilities of LinkedIn as a social network is the ability to understand your customer base better and see who you’re talking to, especially in the B2B marketing world. Because no one really promotes it all that much, it goes largely unnoticed and unused. Let’s change that today. First,…
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Christopher S Penn
Jeff Pulver is famous for saying this of event marketing: you live or die on your database. He’s right, but more important, this goes well beyond event marketing. It’s a core principle of virtually all marketing. Think about this: what do you actually own in social media? Unless you bought stock in Facebook, you don’t…
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Christopher S Penn
Recently, a few folks have asked if (insert name here) social network is a ghost town. Let’s be clear to start: any place with more than a million people in it is by default not a ghost town. If Twitter/Facebook/Google+ had under a million people in it, then I think you could make the claim…
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Christopher S Penn
DJ Waldow, Loren McDonald, Cassie Witt, and a few others asked the interesting question yesterday: “Are the growing demands of social media/networks weighing you down? At some point (I think) you have to choose those you get the most juice out of. What’s your take?” Here’s my take. Again, same disclaimer as my post the…
