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Christopher S Penn
Rand Fishkin of Moz wrote a fascinating Whiteboard Friday article recently, making the claim that except for the top 10% of content producers, social media sharing appears to have no impact on SEO. Go read the article first. This struck me as a very broad claim. I wanted to see how I might find that…
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Christopher S Penn
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the fourth of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re…
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Christopher S Penn
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the second of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re…
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Christopher S Penn
One of the key metrics to pay attention to at the very top of the funnel is reach. How many people are you getting in front of on a regular basis? Facebook fans, Twitter followers, LinkedIn connections are all great and important as a very first step towards growing your presence. That said, how much…
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Christopher S Penn
Yesterday, I wrote a blog post over on the SHIFT blog about whether social media sharing matters. Jason Falls asked the following question in return: I’m glad you asked! Logically, if you’re sharing someone else’s content, one would expect that you should see a greater lift in your engagement rates, in things like retweets and…
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Christopher S Penn
In many social media analytics tools, you’re often given the choice of downloading just your own content metrics or your content plus content you’ve shared. You might download just your tweets, or your tweets and retweets, as an example. The question is, does this matter? Should you measure shared social media content? The answer is…
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Christopher S Penn
Twitter recently announced that it was making objective-based advertising available to everyone. These new campaigns ensure that you pay only for the specific result you’re aiming for: On the surface, this seems like an excellent deal for advertisers. You pay only for what you want to buy. The question is, are these things you want…
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Christopher S Penn
Tweets are showing up in Google again. This is kind of a big deal. Why? In the past, social search was about helping a searcher find the right person. As my friend Mitch Joel says, it’s not who you know, but who knows you. Social search helped to connect you with the “who”. Traditional search…
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Christopher S Penn
With Facebook’s recent algorithm update that favors news from friends over organic updates from brand pages, the unpaid reach of brands has been hit yet again. We are in a place where social networking has returned to being a useful tool for keeping in touch with friends and family. As marketers, the easy button days…
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Christopher S Penn
One of the social media marketing tactics that I’d always been opposed to in the past is high frequency repetition of an offer on social media. I made the assumption in years past that your audience was relatively static, and peppering them with offer after offer would eventually make them flee. Then the era of…
