It's time: Bum Rush the Charts is here.
After more than a month of intensive work, preparation, marketing, and craziness, Bum Rush the Charts is here. You know what you have to do.
Category: Marketing
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Bum Rush the Charts Thoughts
John Wall and I did the second beta test episode of Marketing Over Coffee this morning at a Dunkin’ Donuts in Natick. Today’s topic was Bum Rush the Charts, and I thought I’d blog a little about the marketing efforts going on behind the scenes, plus some thoughts so far. First, a huge thank you…
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MySpace to overtake Pakistan, social infiltration
At last count this evening, MySpace is about to overtake, in terms of “population” the nation of Pakistan. Now, some would argue that the raw number of MySpace profiles is not an accurate count of how many people actually use the service, but I’d argue that population census surveys aren’t all that accurate anyway –…
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Brand as information source – my drive to PodCamp Toronto
I had an interesting experience on my way to PodCamp Toronto that I recorded as audio, but unfortunately, the quality of the audio was less than ideal, so I’m turning it into text. When I first entered Canada (thanks to the folks sitting at the table next to us at dinner for clarifying what Canada…
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Secure your brand on Twitter RIGHT NOW
Audio, one of my Twitter friends, pointed out that my Twitter profile for work, financialaidpodcast, is #3 on Google for the term “financialaidpodcast”. This makes total sense – Twitter is perfect Google ambrosia – rapid, fresh, original content, the kind of food that Googlebots relish. This, then, is something of a red alert – with…
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Marketing Power Questions
Mitch Joel asked the Twitterati the following question: Interviewing Jackie Huba from Citizen Marketers in an hour – any questions for her? Here’s some of what streamed in: How do you make evangelists out of a one-and-done product/service, where there is zero potential for return customers? Insights for developing predictive analysis of who is upcoming…
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A spark in the forest
HBR Ideacast had a fascinating little gem in a recent episode – a twist on Malcolm Gladwell’s connectors (from the Tipping Point). Their version – that unless you have the amplifying power of a network, like Oprah, an idea may not necessarily take off like wildfire unless conditions are ripe for it. The analogy given…
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Viral is not word of mouth
Viral marketing and word of mouth marketing are not the same thing. They are not interchangeable, and it’s getting kind of old seeing various media outlets and even job postings getting them mixed up. This is my interpretation of the two. Word of mouth marketing is simply referral and recommendation. If I like a product…
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I hate the word 'exclusive'
I’ve noticed a trend in my inbox lately. More and more people are sending me stuff about exclusive things. Exclusive invitation to this seminar. Exclusive invitation to participate in that focus group. Exclusive deal on this or that product. And these are opt-in messages, never mind the spam. To anyone marketing to me: if you…
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Noren: Your Reputation on a Sheet of Cloth
{border=”0″ align=”right”} I was reading in Essence of Ninjutsu by Headmaster Masaaki Hatsumi about a period of time in Japan called the Sengoku Jidai – the Warring States period – when a translation caught my eye. Hatsumi sensei had translated noren as goodwill. This simple translation opened up a fascinating exploration of how traditional Japanese…
