This would be funny if it wasn’t me. I’d booked Flight 1091 at 6:30 AM out of Boston to Dayton, Ohio for the Stephen K. Hayes Full Moon of May meditation seminar. Everything seemed fine – e-ticket booked, confirmation email received (Travel Confirmation: B4P74G, ticket 03721357878361, passenger name Christopher Penn in case anyone from US…
A lot of folks on the cutting edge have already written off MySpace and headed to different online communities. This is perfectly understandable – MySpace has been plagued with spyware, usability issues, and an image problem that Madison Avenue firms would cringe at. The cutting edge has left, and the hip crowd has left for…
Two sets of people are selling their houses right now – my parents, and C.C. Chapman‘s family. Being the new media nerd I am, it got me thinking – how would we apply the tools of new media to real estate? I was going for a walk tonight with my wife, and we walked by…
Entered in world 4/30/07. What is the promise of Second Life? What is its core appeal? A world that’s better than reality, a world that approaches the limits of human imagination, a world where we can create that which we might not necessarily have in first life. I spoke recently with a higher education official…
I talked to a fellow podcaster this evening, who was told by his network (the podcaster and network shall remain nameless) that in order to get sponsor deals, he needs to get his numbers up, hit certain metrics, etc. His network is missing the point because it’s still on the CPM model. CPM is an…
C.C. Chapman sent out a message (okay, more than one) about a contest and promotion he’s heading up for Coca-Cola, called Virtual Thirst. Submit an idea to the contest for a virtual vending machine to be built in Second Life, and if you win, you get flown out to San Francisco to be featured in…
MySpace Marketing in the Post-Bot Era Hat tip to Social Ham for documenting what everyone knew was coming: MySpace cracking down on the providers of MySpace automation software. For MySpace, it’s a big step towards cleaning things up a little. For independent marketers and promoters, it’s the tragedy of the commons – the spammers effectively…
Laura Allen, one of the organizers for PodCamp NYC, is famous for her 15-second pitch consultancy, in which she helps refine people’s personal branding statement to 15 seconds or less. Here’s a challenge for Laura and everyone else: Can you fit your personal pitch, grammatically correct, inside one Twitter, 140 characters? Should you be able…
John Wall, Ronin Marketeer extraordinaire, published a blog post talking about the advent and rise of pay per action advertising in the Googleverse, and what it means for marketing online. His conclusions: CPM (cost per impressions) and PPC (pay per click) models are on the way out for the most part, because CPA (cost per…
BRTC is winding down on the East Coast as a lot of folks pack off to bed. Overall, the results of the campaign were good, especially for a first effort of its class. Could they have been better? Absolutely. Could they have been worse? Absolutely. Here’s some thoughts and initial lessons learned. First, I would…
