Starbucks is watching your every cup

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Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you.

So what?

The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about your cup of coffee. From the web site:

Know with CloverNet™, a service that gives you web access to your Clovers. Find out what’s brewing on each of your Clovers right now, and visualize business trends through real-time charting. CloverNet also makes it easy to update brew parameters for all of your coffees, and to keep your Clovers in peak operation through system monitoring.

Starbucks doesn’t give a rat’s ass about the coffee – the machines are pure marketing wizardry, giving real time data flows to central command. This is what makes Clover and CEC a smart acquisition.

Starbucks: Because Google shouldn’t have a lock on Big Brother.

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Comments

8 responses to “Starbucks is watching your every cup”

  1. […] Starbucks is watching your every cup Starbucks is making the even smarter marketing moves by now “following your every cup.” Chris Penn has the post right here. (tags: marketing technology starbucks chrispenn) […]

  2. […] Christopher S. Penn: Starbucks is watching your every cup “So what? The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about your cup of coffee.” (tags: marketing technology coffee beverages corporations information) […]

  3. Coffee machines in a network? What’s next? The toilet paper maybe….

  4. Coffee machines networked? What will be next? Toilet paper perhaps…

  5. Starbucks is the best…

  6. Yup I wholeheartedly agree. Starbucks coffee is just not up to par even with instant coffee these days. They only prioritize marketing not their product.

  7. Yup I wholeheartedly agree. Starbucks coffee is just not up to par even with instant coffee these days. They only prioritize marketing not their product.

  8. Yup I wholeheartedly agree. Starbucks coffee is just not up to par even with instant coffee these days. They only prioritize marketing not their product.

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