Christopher S. Penn – Marketing AI Keynote Speaker

Optimize your LinkedIn Profile for SEO

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by

Christopher S Penn
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LinkedIn. Love it or hate it, it’s prominent, it’s a social network, and it lets you post URLs to your profile… except that they’re naked URLs, with no link text to help you in your search efforts, right?

Nope.

Now you can. Go to LinkedIn, make sure you have a public profile set up with a good URL, and then instead of choosing My Blog or My Company, choose Other.

LinkedIn SEO

Cha-ching! Link text in your profile from a prominent, trusted domain.

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Comments

25 responses to “Optimize your LinkedIn Profile for SEO”

  1. Reed Smith Avatar
    Reed Smith

    hey very cool. Thanks for pointing out. I am over to my profile now to change…

    Reply
  2. Reed Smith Avatar
    Reed Smith

    hey very cool. Thanks for pointing out. I am over to my profile now to change…

    Reply
  3. Donna Papacosta Avatar
    Donna Papacosta

    Very useful tip, Chris. Thanks for sharing!

    Reply
  4. Colin Avatar
    Colin

    Chris, unfortunately, that won’t really work. Most sites use “ref=nofollow” which tells search engines to ignore the link. Linked In and Myspace re-encode the link. For example – my site – http://www.topstartup.com becomes http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Etopstartup%2Ecom&urlhash=pVU8

    This does nothing for SEO.

    Reply
  5. Colin Avatar
    Colin

    Chris, unfortunately, that won’t really work. Most sites use “ref=nofollow” which tells search engines to ignore the link. Linked In and Myspace re-encode the link. For example – my site – http://www.topstartup.com becomes http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Etopstartup%2Ecom&urlhash=pVU8

    This does nothing for SEO.

    Reply
  6. Christopher S. Penn Avatar
    Christopher S. Penn

    Colin,

    Normally you’d be right, but take a look at the source of your public LinkedIn page. Mine shows completely unobstructed valid URLs without a nofollow in sight.

    Reply
  7. Christopher S. Penn Avatar
    Christopher S. Penn

    Colin,

    Normally you’d be right, but take a look at the source of your public LinkedIn page. Mine shows completely unobstructed valid URLs without a nofollow in sight.

    Reply
  8. Donna Papacosta Avatar
    Donna Papacosta

    Very useful tip, Chris. Thanks for sharing!

    Reply
  9. Mircea / iSPINIT.com Avatar
    Mircea / iSPINIT.com

    Chris is right… the public profile shows unobstructed URLs.

    In fact this solves one of my mysteries: a search for “my podcast” on Google.com http://www.google.com/search?q=%22my+podcast%22&hl=en&start=50&sa=N returned “my podcast” iSPINIT on page 6, and on Google.ca on page 3: http://www.google.ca/search?q=%22my+podcast%22&hl=en&start=20&sa=N

    Very cool! Thx, Penn!

    Reply
  10. Mircea / iSPINIT.com Avatar
    Mircea / iSPINIT.com

    Chris is right… the public profile shows unobstructed URLs.

    In fact this solves one of my mysteries: a search for “my podcast” on Google.com http://www.google.com/search?q=%22my+podcast%22&hl=en&start=50&sa=N returned “my podcast” iSPINIT on page 6, and on Google.ca on page 3: http://www.google.ca/search?q=%22my+podcast%22&hl=en&start=20&sa=N

    Very cool! Thx, Penn!

    Reply
  11. Mircea / iSPINIT.com Avatar
    Mircea / iSPINIT.com

    I forgot to mention on the above comment that the LinkedIn hyper link used to be “My Podcast”…

    Reply
  12. Mircea / iSPINIT.com Avatar
    Mircea / iSPINIT.com

    I forgot to mention on the above comment that the LinkedIn hyper link used to be “My Podcast”…

    Reply
  13. Eban Crawford Avatar
    Eban Crawford

    Thanks for that information Chris. I am heading over to set my links up now.

    Reply
  14. Eban Crawford Avatar
    Eban Crawford

    Thanks for that information Chris. I am heading over to set my links up now.

    Reply
  15. Peter Avatar
    Peter

    Hi this is a very good website i often visit this website. It provide all the relevant information. The most important thing is that it allows the users to give their suggestions that is comments.
    ==============================
    Peter
    SEO

    Reply
  16. Orange County SEO Avatar
    Orange County SEO

    Thanks for the tips, I will definitely try that, it’s a good opportunity. I was actually worried about the impossibility of placing link texts but it looks that they thought about this too and they set everything for a new “link friendly interface”.

    Reply
  17. Traffic Geyser Avatar
    Traffic Geyser

    I’m one year late on using this application.. but anyway I will try this one also, like everyone says.. its better late than never.

    Reply
  18. Anthony @WSBD1.com Avatar
    Anthony @WSBD1.com

    very cool, i already used this trick. and now im following you on linkedin

    Reply
  19. Anthony @WSBD1.com Avatar
    Anthony @WSBD1.com

    very cool, i already used this trick. and now im following you on linkedin

    Reply
  20. Anthony @WSBD1.com Avatar
    Anthony @WSBD1.com

    very cool, i already used this trick. and now im following you on linkedin

    Reply
  21. Anthony @WSBD1.com Avatar
    Anthony @WSBD1.com

    very cool, i already used this trick. and now im following you on linkedin

    Reply
  22. Outsourcing Manila Avatar
    Outsourcing Manila

    LinkedIn profile saved my business. I wish I would have thought of it first.

    Reply
  23. ryanconlon78 Avatar
    ryanconlon78

    Thanks for all your tips. i look forward to more posts from you.

    Reply
  24. YourMNDJ Avatar
    YourMNDJ

    Thanks for all your tips. i look forward to more posts from you.

    Reply
  25. YourMNDJ Avatar
    YourMNDJ

    Thanks for all your tips. i look forward to more posts from you.

    Reply

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