I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and another 2,000+ Expo attendees have come to San Francisco to learn about…
In this week’s Marketing Over Coffee video special, check out our suggested tips for Facebook Instant Articles, AMP tips, and much more, including some special advice you can only get by tuning in. Not subscribed to Marketing Over Coffee? Subscribe here in iTunes.
Content is no longer king. It hasn’t been for some time, ever since we realized as a marketing community that Content Shock has hit us hard. Between an ever-increasing abundance of content and algorithms designed to reduce the effectiveness of unpaid reach, content has been dethroned. Is it still important? Absolutely. Is it the most…
If you’ve played any modern, non-casual games recently, from Halo to Warcraft to Mortal Kombat, you’ve likely seen cutscenes, short videos that help advance the story. Here’s an example of a cutscene from the end of Act I in World of Warcraft: Warlords of Draenor: These cutscenes provide bridges in the story, taking you from…
What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed? In my Marketing Planning Framework, we do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and…
Tamsen Webster recently asked about my workflow for publishing books using the Scrivener book publishing software. In this short 6 minute video, I walk through the creation of a book outline using the mind mapping software of your choice (assuming it can export to OPML), Scrivener, and then the Kindle app.
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In this 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Discontent Marketing Here are a…
I’m speaking today at the Salesforce Connections event in New York City with my friends and colleagues David B. Thomas, CC Chapman, and Ann Handley, on the topic of Creating Killer Content Marketing. Ann and CC, of course, wrote THE book Content Rules, which you should go buy in triplicate. Read one copy, give one…
Hashtagging is often cited by marketers as a way to build grassroots attention towards a particular theme, type of content, or movement. In reality, most hashtags created by marketers tend to be ignored. Consumers and audiences use their own when sharing content, or in many cases simply use none at all, especially on Facebook. So,…
