I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and another 2,000+ Expo attendees have come to San Francisco to learn about marketing technology.

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My talk at the show is Scaling Innovation; it details my work at SHIFT Communications to introduce the LEAD Framework for fostering innovation.

Can’t be at MarTech? Not a problem! I’ve made my entire talk available for download. Get not only the slides, but all the words here:

https://www.christopherspenn.com/youve-discovered-the-missing-link/martechsf2016

Whether you’re at MarTech or not, I hope you take the LEAD Framework and scale innovation in your organization!


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