What’s compelling content? Content that tells a good story. Try this simple exercise: everywhere that you are currently referencing your content marketing efforts, replace content marketing with story and see if what you’re saying still rings true or not. “We’ve published 6 pieces of content marketing on a rigorous schedule” becomes “We’ve published 6 great…
It’s now firmly embedded in marketing culture that content is king. Good content makes for a great king that can lead your company to success. Bad content makes for a terrible king whose leadership makes the kingdom languish in obscurity until it perishes from lack of business. So what, then, do we call content theft?…
Words on pictures are about to become the dominant form of content marketing. For more predictions and steps you can take to get ready for the new News Feed, check out this post I wrote on the SHIFT blog right after the announcement.
You want to create a lot of content. You want to blog. You want to write newsletters. You want to record videos. You want to publish books. You want to podcast. You want to host webinars. Maybe you want to speak on stage. At the end of the day, it can feel overwhelming, can’t it?…
