Which web pages are your most popular? Which tweets are your most popular? How do you know which content to reshare? These are not infrequent questions asked by content marketers. How do you decide what’s popular? One of the simplest methods is to use quartiles. If you’re unfamiliar with quartiles, they are a basic statistical…
I was asked recently by Social Media Examiner for my top social media tool recommendation for 2015, as a lead up to my talk at Social Media Marketing World. Here’s what I came up with: When you combine Google Spreadsheets with the Google Analytics plugin and Bit.ly’s out-of-the-box integration, you have a powerful, free analytics…
Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. Today, let’s switch over from the strategic perspective to the…
Podcasting is the new darling of the marketing world – a genre that’s been around for over a decade, but only now is getting serious attention. If you’re thinking about starting a podcast, this series is for you, on how to market your new podcast. In order to achieve your business goals, ultimately your podcast…
The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so under appreciated stem largely from it being a technical tool that’s not especially friendly to use. Once you get the hang of it, you’ll find no substitute for all it can do.…
Ever feel like phoning it in when you’re doing content creation? Ever had a day where you just can’t think of anything to create? Let old content save the day! Chances are that if you’ve been creating content for a while, you’ve got some old gems in your back catalog. The lazy marketer would simply…
Brian asked: “have you found a good balance of email content such that you’re not always sending the same type of information? I want to promote engagement and provide value, but I’d also like to ensure we’re not coming across as a drip-email machine run amok” This is a good question that shows you’ve got…
If you want to succeed in social media content today, you’d better have multimedia game. That means being able to generate audio, video, and image content above and beyond simple re-sharing of images. I thought I’d share some of my favorite tools for boosting your game. In full disclosure, where and when I can get…
Wouldn’t it be nice to be able to crank out content faster and still have it be great quality? We often approach the development of content like software developers used to develop software, in a method called waterfall, or the software development lifecycle. This entailed a long, rigorous process in which you’d spec out requirements,…
