Month: June 2012

  • My daily content reading workflow

    Todd Chandler recently asked: Good question! My daily reading workflow starts on the iPad with Mr. Reader and a big pile of blog feeds. Generally speaking, I try to add one new blog a week to my Google Reader subscriptions and take one blog away a week. It’s my way of challenging myself to stay

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  • Method matters as much as ingredients

    I was making grilled chicken yesterday and realized that my chicken was reasonably good. It’s kind of a funny method, but one I discovered after years of eating other people’s bad chicken. Here’s the thing about chicken: as a meat, it tends to dry out really fast, especially on the grill. Having thoroughly cooked chicken

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  • Why I force myself to blog daily

    One of the discussion topics recently at Blogworld was, “How often should you blog?”. As you know if you’re reading this, I force myself to blog daily both for work and for myself. A lot of people including some very good friends flat out tell me that I’m doing it wrong, that I could easily

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  • How to clean up audio from iPhone video interviews

    My friend and colleague Mark W. Schaefer shot a fun video with me at Blogworld NYC talking a bit more about influence. However (and no fault of his own), the iPhone he shot it on did a great job with the video and a lousy job with the audio. That’s the nature of the iPhone,

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  • Marketing Over Coffee Live!

    This morning in place of the usual doughnut shop, John Wall and I did a Google+ hangout. It’s come a long way as a service and the ability to stream live on the air plus have it go to YouTube automatically makes it a wonderful content creation too with a minimum of editing. We obviously

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  • How pronounceable are your digital marketing assets?

    Here’s some food for thought. If you were watching yesterday’s WWDC keynote by Apple with a marketer’s eye, you might have seen a number of innovations coming to the IOS and Apple platforms. Bear in mind that Apple accounts for somewhere between 25 and 33% of all mobile markets worldwide and more than double that

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  • The golden age of Podcasting is now

    On the last day of Blogworld, one of the panelists in a “state of podcasting” discussion made this amusing comment while lamenting the lack of growth of his own show: “things aren’t like they were in the golden age of podcasting”. I nearly hit my head laughing at the absurdity of that statement. Take a

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  • Publisher 2.0 and the future of the book publishing industry

    BEA12 was a fascinating display of the book world, as publishers, distributors, book sellers, and fans all mingled in a giant cavernous hall at the Javits Convention Center next to Blogworld. (Blogworld attendees got into the BEA expo floor for free) There was a grim attempt to highlight digital book reading technologies without showcasing the

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  • Slides from Blogworld NYC 2012

    I enjoyed the chance to chat with everyone at the Blogworld NYC 2012 show. As I mentioned during my talk, my slides are available for you to peruse. Here are the top 10 takeaways, and the slides. Top 10 Takeaways: 1. Define your outcomes. 2. Value your outcomes and the actions leading up to them.

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  • 3 Takeaways from Blogworld NYC Day 2

    Day 2 of Blogworld revealed more useful insights from the many speakers and presenters. I took a bunch of notes, but thought I’d share some of my favorite highlights. On social photography, the biggest change in composition, according to Steve Coulson, is the square photograph. Photographers need to start thinking in terms of square again

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