I’m speaking this week at Blogworld NYC (#BWENY), but one of my favorite things to do is to go attend other sessions to see what I can learn. There’s always something good to be shared, and even in the “101” sessions, there are usually new tools and new methods to be found for old practices.…
I was walking around the floor of the Book Expo today (co-located with Blogworld, where I am speaking) and ran across a vendor showcasing their wares. They had some amazing crafted cases – bags, iPad slipcovers, notebooks, etc. on display. When I asked the woman running the booth if I could buy one of the…
Jeff Pulver is famous for saying this of event marketing: you live or die on your database. He’s right, but more important, this goes well beyond event marketing. It’s a core principle of virtually all marketing. Think about this: what do you actually own in social media? Unless you bought stock in Facebook, you don’t…
