My daily content reading workflow

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Todd Chandler recently asked:

Twitter / trchandler: @cspenn what's your daily

Good question! My daily reading workflow starts on the iPad with Mr. Reader and a big pile of blog feeds. Generally speaking, I try to add one new blog a week to my Google Reader subscriptions and take one blog away a week. It’s my way of challenging myself to stay fresh, a sort of “weakest link” competition. I have about 15 different pure marketing blogs I read, another 15 economics blogs I read, plus an assortment of others. Along the way, I’m hitting the Star button and storing noteworthy pieces for #the5 and my newsletter.

Mr. Reader

Once blogs are done, I flip into my inbox, where I look for news updates from Help A Reporter, Bloomberg News, and a select few other newsletters, reading those when they’re there. I also have a few people who send me stuff from time to time to look at. It’s during this time that I populate my Google Calendar for the day with appointments as well, which is my de facto task management system.

After that, I scan through a few lists on Twitter, a few circles on G+, and a few lists on Facebook for folks I know who share good stuff (and not too much of it).

All of this takes about an hour a day, give or take a few minutes. It really depends on kind of news day it is. Some days, there are a dozen articles that all deserve a close read and careful analysis. Some days, it’s skimming right past the Kardashians at warp speed. This morning, for example, the marketing blogs section was really light, but the economics section had some massive posts that required reading in depth.

So there’s my content consumption workflow in a nutshell. Thanks, Todd, for the question!

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4 responses to “My daily content reading workflow”

  1. trchandler Avatar

    Christopher, thanks for such a complete answer. I have a similar ‘weakest link’ approach with my podcast workflow (Marketing Over Coffee stays toward the top of my list). I’ll check out Mr. Reader and start refining my Google Reader subscriptions. I also want to let you know, I really enjoy your weekly newsletter – it is the perfect example of high value content.

  2. Jeff Rutherford Avatar
    Jeff Rutherford

    Once you star in Mr. Reader, do you go to Google Reader in the browser and queue up for #the5 via Twitter? Do you use a scheduler for Twitter?

    1. I actually draft #the5 in Evernote. I do get the URLs from GReader in the browser. No scheduler for #the5, it’s too unpredictable.

      1. Jeff Rutherford Avatar
        Jeff Rutherford

        Gotcha. Thanks Chris.

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