Strategic planning will be the hottest programming language of 2027. At Trust Insights, one of the things we’ve been thinking a lot about as we implement progressively more complex forms of AI is what you need to build great AI outputs. We came up with a five-level system called the five-levels of AI enablement based…
Summary In today's episode, I explain how to use reverse prompting to build better project requirements. Here's what this means for you. You can avoid poor project planning by moving from wide-ranging brainstorming to structured refinement. You'll also learn these concepts: how divergent thinking generates massive idea pools, why open-ended questions prevent premature conclusions, and…
Summary In today's episode, I discuss how professionals can maintain their value in an era where clients use generative AI to "vibe code" their own solutions. Here's what this means for you. You can pivot from performing replaceable typing tasks to providing indispensable strategic thinking that ensures software solves the right problems. You'll also learn…
“So let me explain to you how things are now. There’s no belonging or deserving anymore. You can take what you want, have what you want… but nothing is yours.” – Angelus to Spike, Angel S5 E8 This morning I was listening to some background music I’d generated with Suno – not public, nothing remarkable…
Summary In today's episode, I explain how to overcome resistance to AI adoption and effectively sell AI services by focusing on problem-solving rather than the technology itself. Here's what this means for you. You can move past old-fashioned objections and secure more clients by targeting their most painful, manual tasks. You'll also learn these concepts:…
Summary In today's episode, I explain how early-stage founders can build a low-cost GEO tracking method without buying expensive software. Here's what this means for you. You can measure the effectiveness of your generative engine optimization strategy using tools you already own. You'll also learn these concepts: leveraging open text fields in contact forms, using…
Summary In today's episode, I walk through how to use Claude Code's new auto mode to build an entire product from scratch using real customer data, ICPs, and a detailed project plan. Here's what this means for you. You see how agentic AI can shift from being a brainstorming tool to an autonomous execution partner…
Summary In today's episode, I explore the tension between AI automation and human creativity through the lens of neuroscience. Here's what this means for you. You can maximize your impact by using AI to handle high-probability tasks while focusing your own energy on low-probability, emotional connections. You'll also learn these concepts: the difference between probabilistic…
Summary In today's episode, I explain how to develop dual-use content that works for both humans and machines. Here's what this means for you. You can increase the utility of your marketing assets by designing them for efficient AI processing. You'll also learn these concepts: how people outsource executive function to AI, how to embed…
