Summary In today's episode, I explain how to develop dual-use content that works for both humans and machines. Here's what this means for you. You can increase the utility of your marketing assets by designing them for efficient AI processing. You'll also learn these concepts: how people outsource executive function to AI, how to embed…
Stop panicking. Start thinking. Lots of folks reading the Shumer piece are either panicking the freak out or sticking their heads in the sand, parroting the age old lines of “AI can never replace [given human attribute]”. Folks, dust off your marketing strategy from B school, because we’ve been here before. We forgot product evolution…
Summary In today's episode, I tackle the difficult question of how to maintain professional relevance when clients believe AI can replace human work. Here's what this means for you. You gain the perspective that allows you to move beyond mere task execution and into high-value strategic roles. You'll also learn these concepts: the risks of…
Summary In today's episode, I walk through how to use agentic AI to build a complete marketing strategy live on the show, using the Marketing Over Coffee podcast as a working case study. Here's what this means for you. You'll see how combining the 5P framework with a new 5R foundation of research, requirements, rules,…
Summary In today's episode, I walk through how to prompt agentic AI using the 5P framework, complete with a live demo of building an interactive gopher museum website. Here's what this means for you. You'll gain a repeatable system for turning vague AI ideas into autonomous workflows that connect to your real tools and actually…
Plan big, act small has never been more important. This is Principle 27 in my book, Almost Timeless: 48 Foundation Principles of Generative AI. In the last month, we’ve had 3 MAJOR foundation model releases: GPT-5.1, Gemini 3, Claude Ops 4.5. These new models are incredibly capable. They’re super smart. They’re also really compute and…
Summary In today's episode, I explain the critical difference between horizontal and vertical thinking within a professional organization. Here's what this means for you. You gain a powerful framework to categorize tasks and implement AI tools more effectively. You'll also learn these concepts: how to identify domain-specific vertical tasks, why horizontal tasks require broader application,…
The more specific a piece of data, the less useful it is in forecasting. This is a maxim of predictive analytics. Predicting audience behaviors based on the year they were born is useful. Predicting audience behaviors based on individuals’ exact birthdays is not useful. Which is why, in OpenAI’s newest paper on hallucination in generative…
