You Ask, I Answer: Instagram Content Strategy and Following?
Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix...You Ask, I Answer: Planning Out 2020 Marketing Strategy?
Lauren asks, “I’m planning out 2020 and I’m curious….what tools do you use? Is there a template, worksheet, planner, or process that you swear by?” For marketing, I take my Google Analytics traffic from the last couple of years and run a...You Ask, I Answer: Agency Social Media Marketing Strategy?
Taryn asks, “What do you/your company post on company social media? Do you share client work and updates? BTS & company culture of the agency to appeal to new hires? A mix of both?” It depends – each channel is different, each audience is...You Ask, I Answer: Link Building Cold Outreach?
Michael asks, “I get dozens of cold outreach link requests a day that are clearly templates or automated. Does this tactic actually work?” Cold outreach requests work in the same way that spam works – you only need a small percentage of people to...You Ask, I Answer: 2020 Predictions for Communicators and PR?
Michelle asks, “What lies ahead for communicators in 2020?” An interesting question. Looking back over the past decade, communicators transitioned from traditional PR with some social media (remembering that the social media press release was created by...AI for Marketers Book
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