Simple Is Not The Same as Easy
Simple is not the same as easy. Many people conflate the two, as though they were synonyms, when they’re really not. Let’s dig into why. Easy is… well, easy. Easy is the minimum amount of effort needed to produce a maximum result. You’re after...Rain Boots, Slides, and Strategy
When it’s raining really hard outside and you need to go walking around, what’s your strategy for dealing with wet feet? Some people put on galoshes or heavy rain boots to keep their feet dry. Some people take off their shoes and socks and just go out in...What Is The Difference Between Analysis and Insight?
I posted a chart in a discussion forum the other day, and someone responded that it was a great insight. That left me scratching my head – the chart was useful, to be sure, a predictive forecast of when a topic was likely to trend in the next few months. But it...The Power of Analogy in Marketing Communications
One of the most powerful tools at our disposal for demystifying complex subjects is the analogy. When we work with analogies, from simple comparisons to skeuomorphic design (digital designs that mimic real world objects), we help people learn faster, retain...Marketing Strategy Lessons from Archery
Suppose you’re like me and not the world’s best archer (or even a good archer). You own a variety of bow shapes and sizes, and you plink away at your target with them. Some bows are a little easier to score well with, others… not so much. But you...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
