Category: Strategy

  • See the Future of Marketing Live: How an AI Agency Could Build Your Business While You Sleep

    Old. Stale. Flat. In a recent study I did of a marketing conference, I found that on average, (well, median) speakers had 15% novel, new material to share, compared to talks they’ve given elsewhere or on their own channels. The rest of their talks were 85% recycled stuff. 15%. Is it really worth spending all…

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  • Don’t Sound Like a Robot: The Telltale Patterns of Bad AI Use (And How to Fix Them)

    The proof is in the patterns. How do we know someone’s using AI badly? The proof is in the patterns. Many AI tools use the smallest, fastest, and cheapest models possible – because when you’re doing tasks at scale, costs add up fast. So you provide a template for the LLM to use, give it…

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  • AI Strategists Will Be More Valuable Than Coders by 2027 — Here’s Why

    Strategic planning will be the hottest programming language of 2027. At Trust Insights, one of the things we’ve been thinking a lot about as we implement progressively more complex forms of AI is what you need to build great AI outputs. We came up with a five-level system called the five-levels of AI enablement based…

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  • You Ask, I Answer: Mastering Reverse Prompting?

    Summary In today's episode, I explain how to use reverse prompting to build better project requirements. Here's what this means for you. You can avoid poor project planning by moving from wide-ranging brainstorming to structured refinement. You'll also learn these concepts: how divergent thinking generates massive idea pools, why open-ended questions prevent premature conclusions, and…

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  • You Ask, I Answer: Managing Vibe Coding Client Expectations?

    Summary In today's episode, I discuss how professionals can maintain their value in an era where clients use generative AI to "vibe code" their own solutions. Here's what this means for you. You can pivot from performing replaceable typing tasks to providing indispensable strategic thinking that ensures software solves the right problems. You'll also learn…

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  • Everything You Generate With AI Is Now Public Domain — Here’s What That Actually Means

    “So let me explain to you how things are now. There’s no belonging or deserving anymore. You can take what you want, have what you want… but nothing is yours.” – Angelus to Spike, Angel S5 E8 This morning I was listening to some background music I’d generated with Suno – not public, nothing remarkable…

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  • You Ask, I Answer: Handling The 20 Year Objection In AI Sales?

    Summary In today's episode, I explain how to overcome resistance to AI adoption and effectively sell AI services by focusing on problem-solving rather than the technology itself. Here's what this means for you. You can move past old-fashioned objections and secure more clients by targeting their most painful, manual tasks. You'll also learn these concepts:…

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  • Why Best Practices Are the Secret Weapon Your AI Projects Are Desperately Missing

    Best practices are the bee’s knees. A lot of folks, especially our usual lot of LinkedIn “gurus” love to shit on best practices. I’m the opposite. I can’t get enough of them, and I constantly want better and better best practices. Let’s look at a concrete example. I’ve been downloading tons of open source software…

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  • You Ask, I Answer: Building Cheap GEO Tracking Tools?

    Summary In today's episode, I explain how early-stage founders can build a low-cost GEO tracking method without buying expensive software. Here's what this means for you. You can measure the effectiveness of your generative engine optimization strategy using tools you already own. You'll also learn these concepts: leveraging open text fields in contact forms, using…

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  • So What: Agentic Product Marketing with ICPs

    Summary In today's episode, I walk through how to use Claude Code's new auto mode to build an entire product from scratch using real customer data, ICPs, and a detailed project plan. Here's what this means for you. You see how agentic AI can shift from being a brainstorming tool to an autonomous execution partner…

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