Summary In today's episode, I tackle an SEO agency owner's question about whether using AI to automate 78% of their client deliverables devalues their services in the eyes of clients. Here's what this means for you. You'll discover that your clients already know about and likely use AI themselves, meaning your survival depends entirely on…
Summary In today's episode, I break down why chasing the right LLM for each stage of your marketing funnel is usually the wrong problem to solve. Here's what this means for you. You'll get far better results by sharpening your prompts, guardrails, and surrounding workflows than by swapping between Claude, ChatGPT, and Gemini. You'll also…
Summary In today's episode, I break down whether missing a micro trend actually costs marketers anything meaningful. Here's what this means for you. You'll see that chasing micro trends is really anomaly marketing, a costly attention treadmill that rarely produces durable brand value. You'll also learn these concepts: how your choice of audience and platform…
Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…
Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…
Summary In today's episode, I answer how agencies scale output and margins without scaling headcount by handing templated tasks to AI. Here's what this means for you. You gain a clear rule for identifying which work to automate and which to keep with humans, so you build a leaner, faster agency. You'll also learn these…
Choose which bots to block carefully. Cloudflare, a couple days ago, made significant changes to how they identify AI bots. You can now block specific classes and types of AI bots, and they’re in three categories: AI Crawler: this vacuums up your content to feed model training data AI Search: this bot searches for stuff…
Summary In today's episode, I tackle Tim's question about whether to mandate AI adoption across non-technical departments or let it grow organically, and I make the case for reframing AI as a way to save jobs and cut software costs instead of headcount. Here's what this means for you. You gain a sharper lens for…
What’s AI best at when it comes to innovation? Context. Specifically, the context in which your idea fits. AI is generally not good at completely net new ideas because they don’t exist in context, AND because by definition something truly innovative is low probability. AI by definition generates the highest probability items in a local…
“(Model) can’t even tell when to go to the car wash!” “(Model) reduced my workload by 84 years and built three new companies in an evening!” These are the two general hot takes on any new AI advancement, especially new models. They’re overly reductionist, absurd caricatures that don’t help us understand a new model and…
