You Ask, I Answer: Do We Need A List in 2019?
Jayme asks, “Do we need a list today or just a solid message?” A list – meaning a database of customers and the ability and permission to reach out to them – is more important than ever. Watch the video to find out where message fits....You Ask, I Answer: What to Document for Content Marketing?
Michael asks, “With regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting?” This is a great question, partly because Gary’s advice is based on his experiences, and...You Ask, I Answer: How to Start Marketing from Scratch?
Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little...You Ask, I Answer: Content Marketing Quality and Quantity
Marije asks, “Do you think it is worth it to put a lot of effort into one piece of content or is one better off focusing on making more and smaller pieces of content?” Quality is job one in content marketing, but the ideal state is to produce high quality...You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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