You Ask, I Answer: 2021 Data-Driven Marketing Strategy?
Magdalena asks, “How have decision-making processes changed as we look at marketing in 2021? What’s your data-driven perspective?” As we plan for the year ahead, we have to look at three sources of data: – macro data such as the pandemic...You Ask, I Answer: Most Effective PR Strategies?
Abi asks, “What are the most effective PR strategies we should be looking at?” Have news worth sharing. That’s it. That’s PR in a nutshell. It’s simple, and it’s not at all easy. Here’s a test: if you were going on a date with...You Ask, I Answer: Succeeding Online Without a Personal Brand?
Alexandra asks, “In your opinion, is it possible to become an expert and succeed online without personal branding?” Of course. A personal brand is nothing more than a brand. Can a company have a runaway product without itself becoming a well-known brand?...You Ask, I Answer: Content Strategy and Marketing Funnel?
Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?” Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer...You Ask, I Answer: Which Comes First, SEO or Content?
Maciej asks, “In your opinion, is it a viable strategy to start creating content and invest in SEO later?” All content inherently has some kind of search value. The question is, is SEO the primary intended goal of the content? If not, then you can always...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
