Strategy Archives - Page 2 of 91 - Christopher S. Penn Marketing Blog

Mergers and Acquisitions 101 : How to Survive a Merger

by Christopher S Penn | Jun 5, 2019 | Business, Careers, Marketing, Money, Strategy

Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why...

You Ask, I Answer: Starting Marketing Data?

by Christopher S Penn | May 29, 2019 | Data, Data Science, Marketing, Marketing Technology, Strategy

Magdalena asks, “If you have a new company or a new startup in marketing, how do you get started with no data?” This is a common question not only for new companies, but also for people new to a role who are coming into an organization where data may not be...

You Ask, I Answer: What Makes Engaging Content?

by Christopher S Penn | May 24, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Strategy

Lisa asks, “Think about brands you (as a consumer) trust and engage with most often online. Why does their content prompt you to engage?” We’ve all read many answers to this question over the years, and in the end, a consistent answer does exist. For...

You Ask, I Answer: Biggest Time Wasters in Content Marketing?

by Christopher S Penn | May 23, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Strategy

Lisa asks, “What are the biggest time wasters that plague content marketing programs?” Before we can answer this question, we have to define what a time waster is. Is it something that won’t work, won’t generate results? Is it something for...

You Ask, I Answer: Biggest Email Marketing Mistakes?

by Christopher S Penn | May 22, 2019 | Email Marketing, Marketing, Marketing automation, Marketing Technology, Strategy

Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into...

You Ask, I Answer: Content Marketing Home Runs?

by Christopher S Penn | May 21, 2019 | Content, Content Marketing, Marketing, Strategy

Lisa asks, “What does a home run look like in your content marketing?” This is an interesting question because of the analogy. What happens more – home runs or runs batted in (RBI)? The answer is the RBI, by a factor of 2-3x. It’s great when...