Category: Strategy
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Almost Timely News, January 8, 2023: Best Practices and Recipes
Almost Timely News: Best Practices and Recipes (2023-01-08) :: View in Browser Get This ๐ Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 ยป Watch This Newsletter On YouTube ๐บ Click here for the video ๐บ version of this newsletter on YouTube ยป Click here for…
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You Ask, I Answer: What’s a Good Google Ads Budget?
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and…
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You Ask, I Answer: How to Handle SEO Backlinks With Low Authority?
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality backlinks, it depends on how you…
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You Ask, I Answer: SEO Value Added Service Offerings?
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
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You Ask, I Answer: How to Start a Brand From Scratch?
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want to evoke in your customers. Consider what other brands in your…
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You Ask, I Answer: Gated Content Outdated Marketing Tactic?
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this is that a lot of content isn’t worth gating…
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Mind Readings: Cooking Class or Kitchen Tour?
When it comes to content creation, it’s important to consider whether you want to provide a kitchen tour or a cooking class. A kitchen tour is a good way to show off all the different tools and appliances you use, but it’s not going to be super helpful if your audience doesn’t already know how…
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You Ask, I Answer: What is Identity Marketing?
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities. Identity marketing can be beneficial for customer retention, but it can also be detrimental by promoting polarization and inflexibility. Can’t…
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You Ask, I Answer: Infographic Tactics in 2022?
Adrienne asks, “Iโve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and if done well, they can be very effective. However, if the data is…
