Thinking Outside the Box: Two Stories
One of management’s longest-standing tropes is the expression, “think outside the box”, a reference to the 9 dots problem. In this problem, a businessperson is given a sheet of paper with nine dots on it, and directed to connect all the dots by...You Ask, I Answer: Advice for New Corporate Marketers?
Victoria asks, “What advice would you give to a marketer who was brand new to the corporate space?” Before anything else, you need to understand the STEM framework and how your work and role will fit into it. Want the framework as a one-page reference?...You Ask, I Answer: How to Market Crowdfunding Campaigns?
Dana asks, “How do you market a crowdfunding project?” Crowdfunding sites are nothing more, when you think about it, than landing pages. They’re landing pages which someone else manages, so a good chunk of the design and creative is taken care of for...You Ask, I Answer: How to Benchmark Marketing Performance?
Andrew asks, “How do you know what to benchmark against?” This is a great and complex question to answer. Benchmarking effectively means having insights into competitive data and very often, competitors don’t necessarily want to share that kind of...You Ask, I Answer: What are CAC and CLV?
Fiona asks, “What are CAC and CLV / LTV and why are they important?” CAC is customer acquisition cost. CLTV, LTV, and CLV are customer lifetime value. These two numbers are the underpinnings of all marketing analytics. Watch this video to learn more about...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
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