You Ask, I Answer: What to Market During a Long Crisis?
Jennifer asks, “Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?” As has been documented in the European Journal of Social Psychology, it takes about 66...You Ask, I Answer: Mental Wellness, Self-Care, and Marketing in a Pandemic?
Isaac asks, “How are you keeping your mental health afloat right now? With the covid news everywhere, its really hitting me hard. I deeply wish I could stop looking at social media right now, but its my job!” Disclaimer: I am not a medical professional....You Ask, I Answer: How to Use Data in Content Marketing?
Jason asks, “Can you describe a marketing initiative that illustrates the intersection of data and content?” Data is an ingredient, and a fairly substantial one, for any form of content marketing. In content marketing, you have an opinion, a point of view,...You Ask, I Answer: Which Technologies Will Thrive During a Pandemic?
The obvious ones: video conferencing software, webinar software, VPNs and other security software. Non-obvious: cloud office software, because IT can’t come to your house to fix things. Cloud IT management software. Pretty much cloud anything because again, IT...You Ask, I Answer: Starting Marketing From Scratch?
Katy asks, “What’s one thing you would do and one you wouldn’t if you could build your marketing from scratch?” I’d avoid rushing in, and I’d start with an overall 6W strategic plan. – Why would anyone buy what we have to sell? –...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
