Category: Strategy
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Reflections
Reflections tell us a lot. When we look in the mirror, we see ourselves. We see what others see. When we’re out and about, reflections tell us when it’s safe to change lanes while driving. When we’re being vigilant about personal safety, reflections give us glimpses of who’s behind us. We don’t need a ton…
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Vision, Mission, Strategy, Tactics, and Execution
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand these terms? When we clearly understand the meanings of vision, mission, strategy, tactics,…
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The 3L Content Marketing Quality Test
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job of that, are we? At least not in aggregate; much of our content isn’t great.…
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What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s classic business concept, the core competency. For those who aren’t familiar (or who slept through the strategy portion of their degree), a core competency is one of the most important, misunderstood, and ignored concepts…
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Retiring Old Email Marketing Strategies
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called Premium Content, back when it was hosted on a platform…
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What Personal Data Science Teaches Marketers
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly overhead – that movement never really took off.…
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Zero Party Data And Customer Data Consent
I keep stumbling across this term in discussions around privacy and consumer data: zero-party data. Folks like MarTech Alliance define it as: “First-party data is data collected directly from your audience, as opposed to being acquired and sent to you by a third-party. Zero-party data is data that your customers intentionally share with you. This…
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Why Your Content Marketing Isn’t Working
On any given day, a dozen or more articles pass by in my LinkedIn feed and blog reader, sharing the latest tips and tricks for content marketing success. The more lurid ones promise instant results or deep secrets of some kind that ostensibly will make your content marketing wildly successful. And yet almost none of…
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Marketing Strategy: Exclusive Doesn’t Mean Good
Let’s talk marketing strategy for a second. I received an “exclusive” invitation the other day for a deal with some mastermind group I’d never heard of: Heya Reader! EXCLUSIVECLUB is the fastest way to level-up your marketing strategy. It gives you exclusive access to weekly office hours with SOMECOMPANY experts (including with me!), coaches, marketing…