How good is your product market fit? Do you have service options for every tier of customer? As the economy grows more uncertain and forecasting the quarter or year ahead becomes more difficult, one of the simplest bulwarks against revenue uncertainty is making sure you have products or services that fit every budget level. If…
Summary In today's episode, I explain how to integrate generative AI with various analytics tools beyond Google Analytics. Here's what this means for you. You can harness the power of any data source with an API to automate your insights and decision-making. You'll also learn these concepts: why generative AI struggles with direct math, how…
Summary In today's episode, I explain why the best marketing agents are the ones you build personally rather than those you purchase from others. Here's what this means for you. You gain a lasting strategic advantage by creating custom tools that reflect your unique business processes and data. You'll also learn these concepts: the three-level…
The more I use AI the more open source I become Everyone’s got a service to pay for Look at the foundations. People love the lumascapes of all the companies in a space, made most famous by Scott Brinker’s MarTech landscape. But when I look at the AI specific ones, I see something different: wrappers…
Summary In today's episode, I explain how marketing leaders should communicate their AI usage to cross-functional stakeholders. Here's what this means for you. You learn to shift your focus from technological implementation to driving actual business results. You'll also learn these concepts: how to avoid AI distractions, why stakeholders prioritize revenue over tools, and how…
Summary In today's episode, I explain how B2B teams can approach their first steps with AI implementation. Here's what this means for you. You avoid wasting resources on technology that fails to solve your actual business problems. You'll also learn these concepts: the seven major AI use case categories, the 5P strategic framework, and how…
Summary In today's episode, I discuss the shift from meaningless AI hype to practical, strategic implementation for marketing professionals. Here's what this means for you. You gain a method to move past simple chatbot tricks and build systems that provide actual ROI. You'll also learn these concepts: how a repeatable framework outperforms simple prompt tricks,…
The easiest AI transformation for your business: second order. Ask yourself this: what do your customers do with your outputs, your products, your services? What happens next? These are the second order effects. And if customers don’t do anything with your products and services… you have no value to them and you’re probably going out…
