You Ask, I Answer: Video Marketing Strategy for Companies
Hana asks, “Why don’t more companies use video marketing and live streaming?” The short answer is that because they have no plan, they won’t do anything due to risk aversion and lack of perceived value. To launch a video marketing initiative...You Ask, I Answer: Advice for Starting Out in Social Media
Kat asks, “If a college student asked you the #1 thing they should be focusing on when it comes to social media, what would you tell them?” Social media is a big topic. From a business perspective, it encompasses advertising, marketing, PR, sales, customer...You Ask, I Answer: Community Management Fundamentals
Eric asks, “What tips do you suggest for running groups on Facebook and LinkedIn that draw people in, nurture them, educate them with good content, and move them towards purchase?” Community management is both art and science. The framework I use and...You Ask, I Answer: Choosing Data Science Software and Vendors
Kerry asks, “How do you choose data science software if you’re not already a data science expert? My company is evaluating some vendors and I’m not sure what to ask.” By definition, a data science platform should be flexible enough and robust...You Ask, I Answer: What is Customer Experience?
Adam asks, “What is customer experience? Is it the same as customer service?” Modern customer experience management, as a discipline and a profession, is an amalgamation and evolution of four sub-disciplines: Voice of the Customer (1993) Design Thinking...2018 Marketing Planning Framework
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