Why Is Diversity Important in Marketing?
For people who don’t think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but...What’s Missing From Marketing Education
Paul asks, “What’s the most valuable marketing knowledge you could impart to someone at an early stage of their career?” Two things, if I had a magic wand that could simply make functional knowledge appear in someone’s head. First, the ability...How People Quitting Jobs Impacts Your Marketing
One of the most challenging things to tackle is any news headline where the source data isn’t provided. This was the news blurb from LinkedIn: “Predictions of a “Great Resignation” appear to be coming to pass, with the share of workers leaving...Understanding Marketing Supply Chain Risks
When we think about our marketing, we think often in terms of what we do, the activities we undertake. The more analytical among us will think about outcomes and measurements – leads we generate, sales we nudge, etc. But not nearly enough of us think about...Find New Marketing Strategies with the 2×2 Matrix
Let’s take a moment to consider the simple, humble 2×2 matrix. This business strategy tool is heavily used, from publications and speeches to every case study you’ve ever read in business school. Every major consulting firm has thousands of 2×2...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
