by Christopher S Penn | Sep 20, 2022 | Mind Readings, Brand, Marketing, Strategy
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who...
by Christopher S Penn | Sep 19, 2022 | Mind Readings, Content, Content Marketing, Marketing, Strategy
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of...
by Christopher S Penn | Sep 14, 2022 | Marketing, Strategy
Dave asks, “Have you found any generational differences in the amount of word of mouth happening?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Aug 30, 2022 | Marketing, Strategy
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Aug 27, 2022 | Mind Readings, Almost Timely, Marketing, Strategy
Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy (8/28) :: View in Browser Watch my newest talk, Exploratory Data Analysis: The Missing Ingredient in AI from the MAICON 2022 conference » Watch This Newsletter On YouTube Click here for the...
by Christopher S Penn | Aug 1, 2022 | Demand Generation, Marketing, Strategy, You Ask I Answer
Chris asks, “What are your suggestions for improving demand generation, especially for a B2B brand?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-demand-generation-tips.mp3...