Category: Strategy
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Mind Readings: Frameworks and Checklists
Strategy and tactics are commonly intermingled and they really shouldn’t be. Here’s the difference. Summary: In this episode, the speaker talks about the difference between strategy and tactics. He says that strategy is like a menu, while tactics are like recipes. He suggests that if you want to be doing more strategic work, you should…
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Mind Readings: What Exactly is a Brand Voice?
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who run that brand, the people…
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Mind Readings: Advanced Questions
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of commodity content that search engines would find. He talks about how there are…
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You Ask, I Answer: Generational Word of Mouth Differences?
Dave asks, “Have you found any generational differences in the amount of word of mouth happening?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
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You Ask, I Answer: Marketing and Positioning for Different Industries?
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
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Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy
Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy (8/28) :: View in Browser Watch my newest talk, Exploratory Data Analysis: The Missing Ingredient in AI from the MAICON 2022 conference » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here…
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You Ask, I Answer: Demand Generation Tips?
Chris asks, “What are your suggestions for improving demand generation, especially for a B2B brand?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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You Ask, I Answer: Sending Mail on Sundays?
Sheila asks, “Why does your email newsletter come out on Sunday? Don’t you think it’s rude to ask people to work on the weekend? Email should be saved for the work week.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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Mind Readings: Demand Interception Versus Demand Generation
In this episode, let’s talk about the difference between demand generation and demand interception – and why it matters. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…