One of the easiest paths to profit in World of Warcraft is to have a mage visit the various cities in the game and pick up stock items from various vendors and resell them at obscenely high prices. For example, here’s my mage visiting the engineering company in the game to buy some blueprints from
Here’s an unusual quirk I’ve noticed that’s especially strong in the marketing and PR worlds: people don’t like to sell, and they definitely don’t like to think of themselves as sales professionals – even if a majority of their time is spent doing that. We have awkward titles like Business Development Executive or New Business
In my new role as VP of Marketing Technology at SHIFT Communications, I find myself once again heavily engaged in a profession I thought was a distant part of my past: selling. Selling was something I last did (full-time) as a technical recruiter, way back in 2000-2001. My company put me through the Tom Hopkins
I was walking around the floor of the Book Expo today (co-located with Blogworld, where I am speaking) and ran across a vendor showcasing their wares. They had some amazing crafted cases – bags, iPad slipcovers, notebooks, etc. on display. When I asked the woman running the booth if I could buy one of the
I was watching a music video earlier in which the artist (after the content ends) was taking the time to thank the people who helped produce the video. What struck me most was the last line of dialogue: “So if you guys liked this video and think I should do more like it, let me
In the early days of what would become the science of Egyptology, the ubiquitous hieroglyphs that adorn many Egyptian relics were indecipherable. The culture that spoke and wrote the ancient Egyptian language was long gone, and Arabic and European scholars were reduced to blindly guessing what the different symbols meant. It wasn’t until 1799 when
One of the handiest things that affiliate programs like Amazon do is summarize what people have been ordering – not just from the links you share, but from anything they buy on Amazon during that same shopping trip. As a result, you get a terrific list of what people are reading with your affiliate marketing
As of late, I’ve been playing a rogue in World of Warcraft (subtlety PvP for those who play), which is an interesting damage-dealing class. Rogues use stealth, hard-hitting attacks, and all sorts of counterattacks to make themselves highly effective against other players. One of the interesting things about the rogue class is that they spend
I’m about to reveal to you a sales technique that will make you more money, close you more deals, and bring you more sales opportunities than any other sales technique that I know of. If you master its usage and can bring the emotional and mental discipline to bear to use it, you will profit.
Sales master trainer Tom Hopkins has a mantra that he encourages all salespeople to recite many times a day. It’s a mantra that, if you obey it to the letter, all but guarantees your success. I must do the most productive thing possible at all times. Back when I was doing sales, we lived by
