Category: Sales

  • Affiliate marketing 101

    Are you attracted to the idea of having at least one other source of income? Are you wondering how to get started with affiliate marketing? Lots has been written on the subject by nearly every Internet marketer out there. Affiliate marketing, if you’re unfamiliar with the topic, is pure commission-based sales. You sign up for

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  • Hire Friday: Alternate Advance Close, Porcupine Questions

    Every time you write a cover letter, every time you send a resume, every time you get on the phone for an interview, you are selling. You are working in a sales job with the most important product in the world to you: your talent. While it might seem obvious to you why you’re the

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  • The amazing windup salesperson!

    The amazing windup salesperson! I had the pleasure and privilege to speak at Multifamily Pros’ Optimization Summit this past week and talk about email marketing in the modern age (click here to watch the recorded version). One thing that hasn’t modernized, however, is that new sales folks still aren’t getting trained to be effective sales

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  • Social rain, part 1

    Ever stop to think about rain and how it works? Probably not until you’re in a drought and wondering where the rain is. Here’s the short version: rain is water. It evaporates from the ground. The tiniest little drops of water in the air float around and by chance bump into each other. Every time

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  • 5 old sales tricks made new again

    5 old sales tricks made new again Anyone ever take one of the old sales trainings from back in the day – Zig Ziglar, Tom Hopkins, etc.? There were tons of interesting tips and tricks for sales folks from a time when sales people had to work insanely hard with terrible tools (or no tools

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  • How much too much is it?

    One of my absolute favorite sales closes is the how much too much close. It’s a recession. Times are tough, budgets are tight, resources are constrained. We get that. I’m sure you get that many, many times a day from everyone you talk to who’s a potential customer. The trick with objections over price is

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  • The trouble with innovation

    Take a look at the Zapthrottle Mote Extractor! It’s amazing – it’s got the ability to transform any free state element into crystallized elements! Cloud of fog? No problem – the Zapthrottle Mote Extractor will convert it into incredibly handy Crystallized Air. Steam cloud? Crystallized Water and Crystallized Fire are just a button’s press away!

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  • iPhone 4 and iOS 4 for the sales and marketing nerd

    A few quick takeaways from the WWDC keynote address, in which Steve Jobs asks you to spend more of your money on Apple products. Image courtesy of Engadget FaceTime video calls: very slick. The stealth winner in this is if you and your customer both have iPhone 4 units. Very few people are capable of

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  • How you sold me at triple price

    How you sold me at triple price I’ve been in the market for an arborist – a tree professional that can take care of some dead wood and pruning in my yard on some very old trees. I’m far more capable when it comes to pruning databases than I am dogwoods, so I solicited bids

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  • How did I ever live without this?

    Ever heard someone say that? How did I ever live without this? How did I ever do business without this? How did I ever make money without this? I’ve heard parents say that they never planned to have children, but now they couldn’t imagine their lives without them. I’ve heard people speak of products, of

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