Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Successes and Failures of AI in Marketing?
Annika asks, "Can you give me some examples of digital Marketing projects that use AI in some way that failed and succeeded and reasons behind The success or failure?" Some of the most prominent failures are those in which people didn't keep their eyes on the system...
The Dangers of Brand Dilution
One of my favorite definitions of brand is by artist and comedian Ze Frank, who defines brand as: An emotional aftertaste from a set of experiences. Brand is identity, true, but it's also how that identity feels, how it resonates with us. When we think about our...
