Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Oksana asks, "How important is it to build your content strategy around a marketing funnel? Why do you think so?" Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It's not the customer journey, not the...
Maciej asks, "In your opinion, is it a viable strategy to start creating content and invest in SEO later?" All content inherently has some kind of search value. The question is, is SEO the primary intended goal of the content? If not, then you can always optimize it...