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Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics
Stephanie asks, "Is your paid traffic outperforming your organic traffic? Or vice versa?" This is a bit of a misleading question, in the sense that it implies you want to focus on one more than the other. The real goal is to evaluate the synergy of paid and organic...
You Ask, I Answer: Evaluating Google Analytics Segments
Andrea asks, "How can you determine what segments to evaluate in Google Analytics?" If - and this is a big if - you have the segments you want to evaluate set up in Google Analytics, and you have goals and goal values defined, then you can evaluate segments based on...
