Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
IBM Watson AutoAI Time Series Forecasting Bakeoff
Today, let's take a look at a new offering from IBM, the new AutoAI Time Series Forecasting module. Before we begin, let's define a few things. What is Time Series Forecasting? Time series forecasting is predicting one or more data variables over some future time,...
How To Break Down Marketing KPIs
When we think about KPIs, key performance indicators, we tend to think of them monolithically. We think about them as though there are one set of KPIs that apply to everything we do in marketing. "Marketing's KPI is qualified leads." "Marketing's KPI is brand...
