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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Andrea asks, "How can you determine what segments to evaluate in Google Analytics?" If - and this is a big if - you have the segments you want to evaluate set up in Google Analytics, and you have goals and goal values defined, then you can evaluate segments based on...
Stephanie asks, "What's the first thing you should do once you have #GoogleAnalytics set up on your website?" During the CMWorld Chat yesterday, folks had some terrific questions, so we'll be tackling each of these in the next few episodes. When it comes to Google...