Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
I had a chat recently with a conference organizer about an upcoming talk I'll be doing on the basics of measurement, and in this conversation, I came to the realization about what many of us - myself included - have been doing wrong when it comes to measurement....
This week, I had the pleasure of sitting down with IBM Project Debater system lead Yoav Katz for an in-depth chat about how Project Debater has evolved since its debut at IBM THINK 2019 and how it's being used for the GRAMMY Debates with Watson. What is IBM Project...