Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
Free Weekly Newsletter
Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Third Party Cookies and Attribution Models
Mabelly asks, "Whenever I think about attribution model, a question pop up. How we should deal with "the end of the 3rd party cookies"? How do you guys address this issue?" Third party cookies (or the lack thereof) and attribution models are two entirely separate...
How Often Should We Change Attribution Models?
Andrea asks, "How often are you changing your attribution modeling vs the change in organizational strategy?" An attribution model is something that's mapped fundamentally to your sales and marketing strategy. It should change as you change strategy, or as your...
