Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
Free Weekly Newsletter
Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Customer Data Platforms and Personalization?
Deborah asks, "Are you using or scoping out a Customer Data Platform (CDP) with the intent to implement personalization? Which tools?" Customer Data Platforms - CDPs - are something of a symptom of bad data management and governance at a company. If your data...
You Ask, I Answer: Tracking Sources of Specific Google Analytics Goals?
Efecan asks, "I saw your video about PDF tracking on GA. I wonder if we can see the source and medium of the traffic that clicks on PDF. Like they came from social media or search etc." Segmentation is one of the most powerful techniques in Google Analytics. Watch...
