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Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!

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Why Do You Buy Ice?

Why would we buy ice cubes? If we own a refrigerator with a freezer, making ice is practically free. Making ice is a function of energy and time. Unless we own an industrial subzero freezer or a supply of liquid nitrogen, we can't make ice in an instant. We have to...

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