Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Mara asks, "Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI's for example?" The expectations for an in-house marketer and an agency should be the same in terms of content and KPIs. The main...
Vijay asks, "For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads - what would be the metrics that matter for results?" The key metrics to look at when...