Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
Free Weekly Newsletter
Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Marketing Opportunities on Tiktok?
Jeremy asks, "I'm curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?" As with any social media platform, it depends on your goals and your audience. For some, Tiktok is a slam dunk....
You Ask, I Answer: How Useful is Porter’s 5 Forces?
Katy asks, "How applicable is Porter's 5 Forces for you in your career/firm?" The short answer is that Porter's 5 Forces, while an excellent abstract strategic framework, is exceptionally difficult to quantify and thus manage against. It's the sort of thing that's...