Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Identifying and Using Audience Slang?
Kristi asks, "What slang does your brand use on social media? Any you avoid?" Slang is an interesting challenge, because often it's not just generational, it's also contextual to a specific group of people. Why would you use it? To relate better to your audience? If...
You Ask, I Answer: Follower Campaigns on Facebook and LinkedIn?
Jess asks, "What's your best advice for running follower campaigns on Facebook & LinkedIn?" Don't. Here's why: all social networks compute engagement by roughly the same measure: number of people who see your content versus the number of people who engage with it....
