by Christopher S Penn | Nov 20, 2019 | Data, Data Science, Data Visualization, Marketing, Sales
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes...
by Christopher S Penn | May 5, 2019 | Sales, Books, Marketing, Strategy, Video
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer...
by Christopher S Penn | Oct 16, 2018 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Sales
Denis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too much data. At any given time, we could be looking at hundreds, thousands, or even millions of data points, from retweets to...
by Christopher S Penn | Aug 8, 2018 | AI, Artificial Intelligence, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology, Sales
According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead...
by Christopher S Penn | May 30, 2018 | AI, analytics, Marketing, Marketing automation, Marketing Technology, Sales
Sangram Vajre asks, “I’m not sure there’s a future for lead scoring, are you?” Lead scoring as we currently know it isn’t great, but it is better than complete blindness. However, lead scoring today is overly dependent on demographics and...
by Christopher S Penn | Apr 5, 2018 | analytics, Marketing, Marketing Technology, Metrics, Sales, Strategy
In today’s show, Sandie asks, “How can marketing and marketers help salespeople be more effective? What can marketing do to help sales (the department)?” Marketers and sales professionals should be – need to be – aligned in common objectives. To do this,...