I was walking around the floor of the Book Expo today (co-located with Blogworld, where I am speaking) and ran across a vendor showcasing their wares. They had some amazing crafted cases – bags, iPad slipcovers, notebooks, etc. on display. When I asked the woman running the booth if I could buy one of the items, she said that unfortunately, they were only there to build brand presence and couldn’t actually sell any of their items.

Cue the sound of the giant facepalm. Why would you pay upwards of $10,000 to have a booth at a trade show and NOT sell your items? I can totally understand running out of stock, but the merchant in question didn’t bring enough to begin with. If they had, they would have made sales on the spot to me and several other people standing around.

The lesson here is simple: don’t turn down opportunities for sales! If a customer wants to buy, don’t actively stand in their way.


You might also enjoy:


Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here


AI for Marketers Book
Get your copy of AI For Marketers

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!


Pin It on Pinterest

Shares
Share This