Lauren asks, “What should go into a successful launch plan for a podcast?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
Summary In today's episode, I break down how to build a successful podcast launch plan by treating your show like any other informational product competing for the listener's time. Here's what this means for you. You get a clear framework for prioritizing your efforts so you don't waste energy on tactics that don't move the…
Lauren asks, “If you were going to advise a podcaster to spend $15K on advertising, how should they spend it?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
Summary In today's episode, I break down how a podcaster should strategically spend $15,000 on advertising based on knowing their audience first. Here's what this means for you. You'll learn why throwing money at mainstream platforms like Google or Facebook wastes budget while niche sponsorship in communities, books, and newsletters delivers real results. You'll also…
Lauren asks, “How can a podcast grow from absolutely nothing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In this…
Summary In today's episode, I explain how to grow a podcast from absolutely nothing by treating it like a product with a unique value proposition. Here's what this means for you. You gain a clear framework for building a show that stands out in a saturated market by finding a niche no one else owns.…
Lauren asks, “How is podcast marketing different than it was 5 years ago? 3 years ago?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Summary In today's episode, I break down how podcast marketing has changed dramatically over the past three to five years, exploring the shift from a niche activity to a saturated attention economy. Here's what this means for you. You discover that treating your show like a product and competing fiercely for even a tiny slice…
Lauren asks, “What are your three favorite tools for podcast marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I break down my three favorite tools for marketing a podcast—email newsletter, website with show notes, and word of mouth—and explain why quality content is the real engine behind all of them. Here's what this means for you. You gain a clear, prioritized framework for promoting your show without depending on…
