Category: Podcasting

  • So What? Launching a podcast – podcast marketing tactics

    Summary In today's episode, I walk through practical tactics for marketing your podcast across ads, email, events, and social media. Here's what this means for you. You learn which channels deliver the most qualified listeners and how to prioritize them instead of spreading yourself thin across everything. You'll also learn these concepts: how to build…

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  • Mind Readings: The Future of AI Models

    Summary In today's episode, I explain why the future of AI lies in small, task-specific models rather than giant monolithic ones. Here's what this means for you. You can build focused AI tools that excel at one job instead of mediocre tools that try to do everything. You'll also learn these concepts: why a single…

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  • So What? Launching a podcast – podcast marketing strategy

    Summary In today's episode, I walk through the three pillars of podcast marketing strategy with two veterans who have run a top marketing podcast for fifteen years. Here's what this means for you. You'll gain a tested framework that stops guessing and aligns your brand, audience, and distribution before you record a single episode. You'll…

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  • So What? Launching a podcast – podcasting overview

    Summary In today's episode, I walk through a comprehensive overview of launching a podcast as the first installment of a four-part series. Here's what this means for you. You gain a clear framework for deciding whether, why, and how a podcast fits into your marketing strategy. You'll also learn these concepts: how the modern podcast…

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  • Blatant Sales Pitch: Bring My AI Talk To Your Company!

    Summary In today's episode, I pitch my customized speaking services on large language models and generative AI for companies. Here's what this means for you. You get a tailored deep-dive into AI concepts specific to your industry with dedicated time for your team's private questions. You'll also learn these concepts: how a 35-minute conference keynote…

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  • You Ask, I Answer: Evolution of AI in Business Processes?

    Summary In today's episode, I tackle Ashley's question about how AI will evolve in business processes over the next decade, and I argue you should focus on what doesn't change. Here's what this means for you. You'll gain a framework for identifying which repetitive tasks in your business are ripe for AI to consume and…

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  • So What? Generative AI tools bakeoff

    Summary In today's episode, I walk through a hands-on bake-off of generative AI tools for podcast transcripts and image generation, testing three platforms in each category. Here's what this means for you. You get a clear framework for evaluating which AI tools deliver real value versus which ones still need heavy editing and graphic design…

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  • Mind Readings: Adobe Podcast Mic Test

    In today’s episode, we’re diving into the world of podcasting and experimenting with Adobe podcast. We’re testing a variety of different microphones in moderate background noise to see which one produces the best sound. From Bose QC AirPods to Apple AirPods, and even a David Clark helicopter headset, we’re putting it all to the test.…

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  • Mind Readings: Adobe Podcast Mic Test

    Summary In today's episode, I test Adobe Podcast's audio enhancement feature across a variety of microphones including AirPods, Bose earbuds, and a helicopter headset in a moderately noisy environment. Here's what this means for you. You'll discover that your phone's built-in microphone might be all you need to capture studio-quality audio on the go. You'll…

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  • Mind Readings: Adobe Podcast Review

    Join Christopher Penn as he reviews Adobe’s Project Shasta, a new AI-powered tool for cleaning up audio. In this episode, Christopher puts the software to the test by recording in various challenging environments, including a moving car with high road noise and in a parked car while wearing a p100 mask. Tune in to see…

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