Join Christopher Penn as he reviews Adobe’s Project Shasta, a new AI-powered tool for cleaning up audio. In this episode, Christopher puts the software to the test by recording in various challenging environments, including a moving car with high road noise and in a parked car while wearing a p100 mask. Tune in to see…
Summary In today's episode, I review Adobe Podcast's AI audio cleanup tool by testing it across four challenging recording scenarios inside a vehicle. Here's what this means for you. You gain a powerful way to transform poor-quality spoken-word audio into studio-grade sound, which is especially valuable for podcasters working with remote guests or imperfect setups.…
Summary In today's episode, I walk through how artificial intelligence can solve the marketing industry's biggest challenges and share practical steps to start using machine learning today. Here's what this means for you. You gain a clear framework for turning overwhelming data into actionable marketing insights while protecting your career from automation. You'll also learn…
Summary In today's episode, I share a personal experience from Belgrade, Serbia, to illustrate how quickly airborne particles spread indoors and why properly fitted masks are so effective at blocking them. Here's what this means for you. You gain a practical lens for judging air quality in any enclosed space without needing expensive equipment or…
Summary In today's episode, I break down whether software or hardware matters more for audio quality and explain why the answer depends on what you already own. Here's what this means for you. You'll discover that your microphone provides the raw materials while your editing software acts as the appliance, so no software can engineer…
Summary In today's episode, I break down the Dunning-Kruger effect and share a specificity test you can use to rein in overconfidence in your own thinking. Here's what this means for you. You gain a practical self-check that helps you separate real competence from baseless confidence before it leads to costly mistakes. You'll also learn…
Summary In today's episode, I break down how the PIGS framework reveals whether you're marketing to a mature market or a brand new one. Here's what this means for you. You gain a clear lens for deciding whether to educate customers about the problem or compete on price and features. You'll also learn these concepts:…
Lauren asks, “How should people track the progress and success of their marketing campaigns?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Lauren asks, “What will podcast marketing be like in 5 years?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I explore what podcast marketing will look like five years from now, breaking down the format's stability and the channels that have evolved around it. Here's what this means for you. You can position your show for the future by understanding which elements of podcasting stay constant and which ones advertisers…
