Category: Podcasting

  • “Get Up” by Elina Ivaschenko

    Summary In today's episode, I share a motivational message about resilience and finding strength during difficult times. Here's what this means for you. You learn how to keep pushing forward even when life feels overwhelming and uncertain. You'll also learn these concepts: how smiling through hardship can shift your mindset, why getting up after falling…

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  • Fireside Chat: Interview with Manxing Du of Talkwalker

    Summary In today's episode, I interview Manjing Du from TalkWalker about practical AI and NLP challenges in production data science. Here's what this means for you. You gain a grounded view of how contextual embeddings, bias mitigation, and model drift play out in real industry work. You'll also learn these concepts: why transformer-based models solve…

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  • Mind Readings: Inflation and Fair Wages

    Summary In today's episode, I break down why low prices and living wages create an unavoidable economic tug-of-war. Here's what this means for you. You gain a clearer framework for understanding why prices rise and which trade-offs actually solve the problem. You'll also learn these concepts: how geography and cost of living shape labor costs,…

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  • So What? Feb 2022 CMO Survey Reactions

    Summary In today's episode, I walk through the highlights of the latest CMO Survey with my co-hosts, breaking down what the data actually says about marketing spend, social media performance, data integration, and training investment. Here's what this means for you. You'll gain a clearer, more skeptical lens on industry benchmarks so you can compare…

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  • Mind Readings: Content Sparks

    Summary In today's episode, I use a sparks-and-fire analogy to explain why marketers need to publish more good content more often to win in today's crowded attention economy. Here's what this means for you. You'll discover that increasing content cadence across multiple channels while maintaining quality dramatically raises your odds of capturing audience attention and…

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  • You Ask, I Answer: Marketing Technology Challenges?

    Summary In today's episode, I break down why most marketing technology problems aren't actually technology problems at all, and I introduce the 5P framework for diagnosing the real issues. Here's what this means for you. You stop blaming tools and start examining the data, people, and processes that truly drive marketing performance. You'll also learn…

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  • You Ask, I Answer: Business Intelligence Tools for Marketers?

    Summary In today's episode, I explain why I refuse to recommend new business intelligence tools for marketers and what they should pursue instead. Here's what this means for you. You'll stop chasing shinier platforms and start building the skills that actually make any tool work for you. You'll also learn these concepts: why business intelligence…

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  • What’s the Difference Between Social Media and New Media?

    To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen journalism Of these, the differences between old media, new media, and social media are probably…

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  • The Friday Five, Episode 11: Tom Webster & Christopher Penn

    Summary In today's episode, I sit down with marketing analyst Chris Penn to walk through the five songs plus a guilty pleasure that make up the fabric of his life. Here's what this means for you. You'll gain a powerful framework for using music as a psychological toolkit, rooted in Buddhist archetypes, to reset your…

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  • So What? Understanding the LinkedIn Algorithm for Engagement

    Summary In today's episode, I break down four insider findings from LinkedIn's engineering papers that reveal how the platform ranks members and rewards content. Here's what this means for you. You'll unlock practical levers like invitation hygiene, intent-aware posting, upstream engagement, and dwell-time tactics that move the algorithm in your favor. You'll also learn these…

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