Lauren asks, "Who are the titans of podcast marketing? Who paved the way?" [embed]https://youtu.be/fmjDEKo-RiM[/embed] Can’t see anything? Watch it on YouTube here. Listen to the audio here: [audio src="https://traffic.libsyn.com/secure/cspenn/yaia-podcast-marketing-ogs.mp3"] Download the MP3 audio here. [linklist] ## Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for…
Lauren asks, “What are the three biggest old school podcast marketing techniques we need to bring back?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
Summary In today's episode, I cover three old-school podcast marketing techniques from the 2004 to 2010 era that deserve to make a comeback. Here's what this means for you. You can rediscover community-driven growth strategies that helped podcasts thrive long before the medium became a commercial enterprise. You'll also learn these concepts: how trading promo…
Summary In today's episode, I walk through the eight economic indicators the National Bureau of Economic Research uses to determine whether a recession is underway and explain why most of them currently point to stability rather than an imminent downturn. Here's what this means for you. You'll gain a clearer framework for cutting through the…
Summary In today's episode, I break down the most common objections you face when selling data science and analytics services to companies, and why those objections usually have nothing to do with price. Here's what this means for you. You discover that most buyer pushback signals a failure to communicate value and results rather than…
Summary In today's episode, I break down what content marketers should actually do about Web3 by demystifying blockchain, NFTs, and creator tokens. Here's what this means for you. You get a clear-eyed view of which Web3 hype to ignore and which underlying mechanics are worth your attention today. You'll also learn these concepts: how a…
Summary In today's episode, I walk through practical recession preparation strategies for business owners and marketers, including how to spot early warning signs and what to do when a downturn hits. Here's what this means for you. You'll shift from reactive panic to proactive planning so your business weathers the storm and even emerges stronger.…
Summary In today's episode, I walk through how to develop a winning strategy for targeting larger clients by understanding their purchasing process. Here's what this means for you. You'll discover that mapping your tactics to how buyers actually make decisions beats any one-size-fits-all approach. You'll also learn these concepts: how informal and formal procurement systems…
