Mental Caffeine
If you haven’t tuned in yet, be sure to check out Marketing Over Coffee, the marketing podcast I do with M Show producer John Wall. It’s a weekly podcast that is a giant audio Twitter – what are we doing in marketing?
Category: Podcasting
-
-
Numbers redux
I talked to a fellow podcaster this evening, who was told by his network (the podcaster and network shall remain nameless) that in order to get sponsor deals, he needs to get his numbers up, hit certain metrics, etc. His network is missing the point because it’s still on the CPM model. CPM is an…
