Stop panicking. Start thinking. Lots of folks reading the Shumer piece are either panicking the freak out or sticking their heads in the sand, parroting the age old lines of “AI can never replace [given human attribute]”. Folks, dust off your marketing strategy from B school, because we’ve been here before. We forgot product evolution…
Summary In today's episode, I explain how to use AI tools to write press releases that maximize your visibility in AI training data. Here's what this means for you. You can optimize your brand's discoverability by ensuring your content resonates with the way AI models process information. You'll also learn these concepts: applying semantic similarity…
~50% staff layoff. That’s not a typo. Jack Dorsey’s financial services company is pivoting to be AI-first, laying off, in his exact words: “from over 10,000 people to just under 6,000, which means that over 4,000 people are being asked to leave or entering into consultation.” It wasn’t because they were bleeding out. They’re at…
Summary In today's episode, I explain the most reliable method for tracking AI tool traffic attribution. Here's what this means for you. You can identify exactly which AI models drive your business growth by using simple, direct human feedback. You'll also learn these concepts: why open-ended questions outperform unreliable analytics tools, how to leverage generative…
Summary In today's episode, I examine whether AI will replace marketing and creative professionals or simply transform their roles. Here's what this means for you. You can protect your career by identifying which parts of your job machines can handle and which parts require genuine human creativity. You'll also learn these concepts: how templated tasks…
Summary In today's episode, I walk through how to use agentic AI to build a complete marketing strategy live on the show, using the Marketing Over Coffee podcast as a working case study. Here's what this means for you. You'll see how combining the 5P framework with a new 5R foundation of research, requirements, rules,…
Is there “men’s writing?” Is there “women’s writing?” I’d like to think we could agree that such gross generalizations are pointless. (not to mention discriminatory, but that’s a topic for a different time) But there is no such thing as men’s writing. There absolutely IS a Christopher Penn writing style or a Katie Robbert writing…
Summary In today's episode, I examine the fundamentals of Generative Engine Optimization and how AI models can discover your brand. Here's what this means for you. You can proactively shape the way AI perceives and recommends your business. You'll also learn these concepts: how the shift toward curated training data changes visibility strategies, why new…
