Summary In today's episode, I walk through how to use Claude Code's new auto mode to build an entire product from scratch using real customer data, ICPs, and a detailed project plan. Here's what this means for you. You see how agentic AI can shift from being a brainstorming tool to an autonomous execution partner…
Summary In today's episode, I explain how to leverage AI to create persuasive commercial case studies. Here's what this means for you. You will learn to transform raw project successes into high-impact marketing stories. You'll also learn these concepts: defining a detailed ideal customer profile, identifying second-order benefits for buyers, and using voice transcripts to…
Summary In today's episode, I explain how to develop dual-use content that works for both humans and machines. Here's what this means for you. You can increase the utility of your marketing assets by designing them for efficient AI processing. You'll also learn these concepts: how people outsource executive function to AI, how to embed…
Summary In today's episode, I explain how to use various AI platforms to identify the perfect influencers for your marketing niche. Here's what this means for you. You can move beyond generic lists to find the actual voices driving conversation in your industry. You'll also learn these concepts: how deep research tools utilize customer profiles,…
Summary In today's episode, I explain how to avoid generic, salesy AI-generated landing pages by providing better context. Here's what this means for you. You will master the art of prompting AI to create authentic, high-converting landing pages tailored to your specific audience. You'll also learn these concepts: how to define brand standards for AI…
What if AI told you how to be better at AI? For the folks using Claude Code, that’s a reality now. The latest versions of Claude Code have a deceptively simple command: /insights (bonus points because we at Trust Insights love that word) It goes through your recent use of Claude Code and then does…
Summary In today's episode, I explain why AI often produces generic slogans and how you can prompt it to create distinctive brand identities. Here's what this means for you. You will learn how to bypass boring, high-probability language to capture your audience's attention. You'll also learn these concepts: how probability engines limit creativity, how psychographic…
