Summary In today's episode, I examine how artificial intelligence shifts the demand side of the economic equation for content creators. Here's what this means for you. You face a landscape where AI intermediaries actively reduce the attention available for traditional marketing and content. You'll also learn these concepts: why AI summaries decrease the demand for…
Summary In today's episode, I examine how supply and demand principles impact content marketing strategies in the age of generative AI. Here's what this means for you. You can avoid the costly mistake of increasing content volume while simultaneously losing audience attention. You'll also learn these concepts: the inelasticity of time as a fundamental content…
_Almost Timely News: 🗞️ How to Do Great Focus Groups with RPGs and AI (2026-02-08) :: View in Browser_ The Big Plug Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder…
Summary In today's episode, I explore how generative AI shifts the content equation by rapidly increasing supply while demand stays constant. Here's what this means for you. You must navigate an increasingly crowded digital landscape where simply creating more content no longer ensures success. You'll also learn these concepts: why content demand remains inelastic, how…
Fastest way to spot AI content: when the bot powering it is completely unable to handle a context switch. Last night on Xitter, I posted about Apple TV’s new show, Plur1bus, and a bit of scientific speculation based on the episode. It is a complete context change from what I normally post about, which is…
My first read of the GPT-5 model card shows something that the technical folks have long suspected: We are hitting a substantial wall of diminishing returns on single dense models. GPT-5 is not a single model. Rather, it is a router with submodels underneath it. The router sends queries where they need to go based…
Summary In today's episode, I walk through how to analyze freeform survey data with generative AI using both low-tech spreadsheet solutions and high-tech coding tools. Here's what this means for you. You'll see how unstructured responses can become a content calendar, a strategic plan, and even a sales pipeline without forcing respondents into outdated drop-down…
Summary In today's episode, I introduce an upcoming AI workshop that targets tourism and destination marketing professionals. Here's what this means for you. You gain access to a professional toolkit that enables you to compete on a global scale with minimal resources. You'll also learn these concepts: how to apply the seven primary generative AI…
