I listened to no podcasts today on my drive. You’re probably like, “And?” Normally when I do long distance drives, I catch up on podcasts. Today, I didn’t. Today, I listened to the NotebookLM summaries of papers I needed to catch up on, advanced AI papers from NeurIPS that I didn’t understand well. Over the…
_Almost Timely News: 🗞️ How to Audit Your Marketing Strategy with AI (2026-01-11) :: View in Browser_ The Big Plug 🚨 Take this one question survey to tell me and the Trust Insights team what webinar/training content you’d like us to make this year! Content Authenticity Statement 100% of this week’s newsletter was generated by…
Ever had that friend who takes everything literally? You love them, you know them, and you know there are certain things either you just shouldn’t ask them, or you have to be very clear and specific how you ask them. That’s AI. Many of our personal language biases, AI takes literally. And because it’s built…
Summary In today's episode, I share advice for SEO professionals and digital marketers on how to remain relevant as AI evolves. Here's what this means for you. You can protect your career by cultivating a direct relationship with an audience that bypasses major tech intermediaries. You'll also learn these concepts: the dangers of intermediated platforms,…
Summary In today's episode, I evaluate how impressions function as a marketing performance metric. Here's what this means for you. You can distinguish between meaningful data and mere vanity metrics. You'll also learn these concepts: why non-zero metrics matter for funnel health, the difference between rendering an ad and making a real impression, and how…
The very best events function a lot like Disney World. If you’ve never been to Disney World, it’s a case study in people engineering, in behavioral engineering. Disney invests crazy amounts of time, effort, and money to steer hordes of people around a relatively small area and ensure they have a satisfactory (and profitable) experience.…
Summary In today's episode, I explain why hands-on experimentation outweighs formal certifications for mastering prompt engineering. Here's what this means for you. You can focus your energy on practical application instead of searching for an all-encompassing course. You'll also learn these concepts: how different AI models behave uniquely, why prompting needs vary by domain, and…
“Why do people accept AI slop?” This was a comment I saw earlier on a different post about AI-generated art, from an artist who was understandably unhappy that people were gravitating towards AI-generated art. Why? Because it serves the customer’s needs. All that matters is the customer, at least in the realm of marketing. And…
