Christopher S. Penn – Marketing AI Keynote Speaker

Book Christopher →

Category: LinkedIn

  • LinkedIn Profile Tips: SEO for Your Career

    ·

    Christopher S Penn

    For many people, LinkedIn is merely a professional resume, a place to maintain a profile that they look at only during job search times. However, like any social media profile, its value is built when you don’t need it, not when you do. Let’s look at some LinkedIn profile tips and how to use the…

    Continue reading →

  • ICYMI: LinkedIn for Businesses and Brands Webinar

    ·

    Christopher S Penn

    If you missed it yesterday, I had a chance thanks to SHIFT and Vocus to do a webinar on LinkedIn for Businesses and Brands. It was a lot of fun and I thank the nearly 2,000 people who signed up for it – talk about a packed house. If you missed it, were unable to…

    Continue reading →

  • LinkedIn Sponsored Posts: 1,819% Better CTR Performance than PPC, 73% Lower Cost

    ·

    Christopher S Penn

    I had a chance recently to roll out my first set of LinkedIn Sponsored Posts. The setup process was incredibly easy but more detailed than what you typically do with a Facebook Sponsored Post – you select the update you want to sponsor (you can do them in bulk), set your budget, and then set…

    Continue reading →

  • Unsolicited review: Evernote Hello

    ·

    Christopher S Penn

    A short while back, Evernote announced a new app for its platform, Evernote Hello. It’s a direct competitor to Cardmunch from LinkedIn, and it’s quite nice (doubly so if you have a paid Evernote account). If you’ve not used Cardmunch, Evernote Hello is basically a business card scanner. You take business cards you collect at…

    Continue reading →