Category: LinkedIn

  • LinkedIn Sponsored Posts: 1,819% Better CTR Performance than PPC, 73% Lower Cost

    I had a chance recently to roll out my first set of LinkedIn Sponsored Posts. The setup process was incredibly easy but more detailed than what you typically do with a Facebook Sponsored Post – you select the update you want to sponsor (you can do them in bulk), set your budget, and then set…

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  • Unsolicited review: Evernote Hello

    A short while back, Evernote announced a new app for its platform, Evernote Hello. It’s a direct competitor to Cardmunch from LinkedIn, and it’s quite nice (doubly so if you have a paid Evernote account). If you’ve not used Cardmunch, Evernote Hello is basically a business card scanner. You take business cards you collect at…

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