Christopher S. Penn – Marketing AI Keynote Speaker

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Category: LinkedIn

  • Mind Readings: What Is Appropriate

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    Summary In today's episode, I break down the debate over what's appropriate to post on LinkedIn and in the workplace, and offer a simple framework for deciding for yourself. Here's what this means for you. You'll get a clear benchmark that cuts through the noise of self-appointed content police and helps you post with confidence.…

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  • You Ask, I Answer: Optimizing for Social Search?

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    Summary In today's episode, I walk through how social media search engines actually work and what you can do to optimize your content for them. Here's what this means for you. You discover that social search prioritizes your network connections far more than keyword matching, which flips traditional SEO thinking on its head. You'll also…

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  • You Ask, I Answer: Newsletters on LinkedIn?

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    Christopher S Penn

    Heidi asks, “I wonder why you’re offering your newsletter via LinkedIn. Based on past conversations, I thought that you created unique content for your newsletters and didn’t publish it elsewhere to get people to subscribe to it and to be able to use it elsewhere if needed. So what motivated you to change?” Can’t see…

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  • You Ask, I Answer: Newsletters on LinkedIn?

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    Summary In today's episode, I explain why I started republishing my newsletter on LinkedIn after seeing near-zero subscription traffic from the platform. Here's what this means for you. You gain a no-cost way to reach thousands of additional readers with content you've already created, simply by using the platforms' built-in features. You'll also learn these…

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  • You Ask, I Answer: Freedom of Speech on Twitter?

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    Summary In today's episode, I break down how freedom of speech laws apply to private companies like Twitter and why the answer is more complicated than most people think. Here's what this means for you. You'll understand why private platforms can set their own content rules without violating the First Amendment, and why enforcement looks…

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  • You Ask, I Answer: Third Party Analytics for LinkedIn?

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    Christopher S Penn

    Amoussou asks, “At what point in a content creator’s life should they use third party analytics apps for LinkedIn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…

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  • You Ask, I Answer: Third Party Analytics for LinkedIn?

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    Summary In today's episode, I break down when LinkedIn content creators should consider third-party analytics tools and why that choice carries serious account risks. Here's what this means for you. You get a clear framework for measuring LinkedIn's real business impact while protecting your account from permanent bans. You'll also learn these concepts: how most…

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  • Why I Stopped Curating Content on LinkedIn

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    Christopher S Penn

    I’ve stopped curating content on LinkedIn. Why? After all, isn’t it a best practice to share thought leadership content and provide stuff that’s interesting to keep your audience engaged? It is. But not when you’re not around to engage with it. In the most recent episode of So What? The Marketing Analytics and Insights Live…

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  • So What? Understanding the LinkedIn Algorithm for Engagement

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    Summary In today's episode, I break down four insider findings from LinkedIn's engineering papers that reveal how the platform ranks members and rewards content. Here's what this means for you. You'll unlock practical levers like invitation hygiene, intent-aware posting, upstream engagement, and dwell-time tactics that move the algorithm in your favor. You'll also learn these…

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  • You Ask, I Answer: Mass Connection Requests on LinkedIn?

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    Christopher S Penn

    Darlene asks, “I’m getting lots of connection request sales pitches on LinkedIn. Does this spray and pray technique actually work?” Yes and no. It works in the short term, but is deleterious in the long term. It’s a favorite tactic to be automated, which means your account is at high risk of being banned. What…

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