Summary In today's episode, I announce a completely free edition of my Power Up Your LinkedIn course as a response to the wave of layoffs making headlines right now. Here's what this means for you. You get research-backed guidance built directly from LinkedIn's own engineering papers rather than recycled social media tips, so you can…
Lots of posts about what’s appropriate in the workplace/on LinkedIn/etc. What’s appropriate? The answer varies wildly, is always contextual, and generally revolves around not causing harm. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Summary In today's episode, I walk through how social media search engines actually work and what you can do to optimize your content for them. Here's what this means for you. You discover that social search prioritizes your network connections far more than keyword matching, which flips traditional SEO thinking on its head. You'll also…
Heidi asks, “I wonder why you’re offering your newsletter via LinkedIn. Based on past conversations, I thought that you created unique content for your newsletters and didn’t publish it elsewhere to get people to subscribe to it and to be able to use it elsewhere if needed. So what motivated you to change?” Can’t see…
Summary In today's episode, I explain why I started republishing my newsletter on LinkedIn after seeing near-zero subscription traffic from the platform. Here's what this means for you. You gain a no-cost way to reach thousands of additional readers with content you've already created, simply by using the platforms' built-in features. You'll also learn these…
Summary In today's episode, I break down how freedom of speech laws apply to private companies like Twitter and why the answer is more complicated than most people think. Here's what this means for you. You'll understand why private platforms can set their own content rules without violating the First Amendment, and why enforcement looks…
Amoussou asks, “At what point in a content creator’s life should they use third party analytics apps for LinkedIn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
Summary In today's episode, I break down when LinkedIn content creators should consider third-party analytics tools and why that choice carries serious account risks. Here's what this means for you. You get a clear framework for measuring LinkedIn's real business impact while protecting your account from permanent bans. You'll also learn these concepts: how most…
