Christopher S. Penn – Marketing AI Keynote Speaker

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Category: LinkedIn

  • You Ask, I Answer: What’s Not On My LinkedIn Profile?

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    Christopher S Penn

    Ashley and the LinkedIn team ask, “What’s one thing not on your LinkedIn profile that you want people to know about you?” Of course, there are tons of non-work related things like my love of cooking, my inability to sing, etc. but the reason for that is optimizing for the way LinkedIn works. In a…

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  • You Ask, I Answer: Defining Career Moments

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    Christopher S Penn

    Ashley and the LinkedIn team ask, “What is one of the most defining moments in your career and how has it shaped you as a marketer?” What a fun question. August 24, 2011 is a date that sticks out in my mind as a day that set me on my path today. Watch the video…

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  • LinkedIn Power Tip: 5 Daily Hellos

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    Christopher S Penn

    LinkedIn’s algorithm focuses heavily on engagement. We want our posts to be seen by our networks; however, getting seen means being engaged. Here’s a simple, powerful tactic you should add to your daily social media tasks to boost your visibility in the LinkedIn algorithm: Say hello to any first degree connection on LinkedIn that visits…

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  • You Ask, I Answer: Ways to Optimize for Social Media Algorithms

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    Christopher S Penn

    Judi asks, “Why am I not seeing the content of people who matter most to me on LinkedIn?” We know from an interview with LinkedIn’s chief data scientist that the algorithm is doing both a combination of tradeoff analytics and boosting (which in itself is amazingly sophisticated) in its news feed. In this video, you’ll…

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  • You Ask, I Answer: Training Social Media Algorithms

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    Christopher S Penn

    Carl asks, “LinkedIn seems like it’s full of spam and junk. Are you getting any value out of it?” I listened to this terrific episode of This Week in Machine Learning with Sam Charrington and Dr. Romer Rosales, lead data scientist and AI expert at LinkedIn. In the episode, Dr. Rosales gave away the secret…

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  • You Ask, I Answer: Managing Your LinkedIn Connections

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    Christopher S Penn

    Heidi asks, “Do I remember correctly that you recommended accepting all LinkedIn requests? Do you do anything to mark people that you don’t know so that you can keep them separate?” I do indeed accept all connection requests. You never know who you’ll need to reach, and the power of LinkedIn follows Metcalfe’s Law. Feel…

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  • You Ask, I Answer: How To Make Red Profile Borders on LinkedIn

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    Christopher S Penn

    Judi asks, “How do you get the red circle around your profile picture on LinkedIn?” The red profile border is a neat human trick I learned a while back; I like it because it sets your profile photo apart in the feed, and the red is exactly the same color as the notification icons. It’s…

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  • What I’ll Be Sharing at IBM THINK 2018

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    Christopher S Penn

    IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands of our data-minded tribe to Las Vegas. I’ll be speaking at THINK at…

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  • How To Get Your Next Marketing Job

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    Christopher S Penn

    Ishmael asked, … I see people with no experience get jobs at the top agencies whereas I am struggling. For example, recently I got denied a job due to the fact that I wore a suit and the agency didn’t like that. Do you have an advice as to how I should approach interviews and…

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  • Use Google Analytics to find the best times and days for LinkedIn [video]

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    Christopher S Penn

    I was recently asked how to find the best days and times to be active on LinkedIn. Unlike other social networks, LinkedIn holds its analytics close; pages get some aggregate information, but very little granular data. Individuals get virtually nothing. Fortunately, we have an ally in Google Analytics™; as long as we meet the pre-requisites,…

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