Darlene asks, “I’m getting lots of connection request sales pitches on LinkedIn. Does this spray and pray technique actually work?” Yes and no. It works in the short term, but is deleterious in the long term. It’s a favorite tactic to be automated, which means your account is at high risk of being banned. What…
Summary In today's episode, I walk through how to make your resume stand out for digital marketing roles, drawing on years of experience as both a hiring manager and technical recruiter. Here's what this means for you. You gain a practical framework for beating automated screening systems and showing hiring managers that you are a…
Summary In today's episode, I tackle Travis's question about whether publishing blog posts on LinkedIn that already live on your site carries negative SEO implications. Here's what this means for you. You'll discover that duplicate content penalties no longer exist and learn the real signals that determine which version Google treats as authoritative. You'll also…
Ashley and the LinkedIn team ask, “What is one of the most defining moments in your career and how has it shaped you as a marketer?” What a fun question. August 24, 2011 is a date that sticks out in my mind as a day that set me on my path today. Watch the video…
