Category: Facebook

  • Don’t miss a thing on the Facebook Page

    A quick 55 second tutorial on how to ensure you don’t miss anything on my Facebook Page or the Facebook Page of any other company or brand you actually want to hear from. Short summary: Get notifications on the Page, and add to your Interest lists.

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  • Facebook: Person, Page, and Beyond Premium Webinar

    Facebook: Person, Page, and Beyond is a 45 minute intensive webinar that looks at the powerhouse that is Facebook – the third largest country in the world. In this webinar, you’ll learn the 6 key aspects of Facebook – person, page, site, interaction, ads, and analytics, explore what practices make Facebook work well for you,…

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  • How’s that Facebook change working out?

    A few weeks ago, I made the declaration that I was going to change how I used Facebook. So far, it’s been an interesting experiment. Let’s see what’s changed and what’s working (and not working). 1. Changing pools. One of the biggest changes is that the content I post to Facebook which was formerly on…

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  • Changing up my Facebook plan

    For the longest time, I just sort of gave Facebook a miss. Of course, I posted stuff on there, but it was via my personal account. Yet even with near-total neglect, my Facebook Page is starting to pants my Google+ efforts, as I wrote about yesterday. So I’m changing things up a bit to give…

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  • Is Google+ flagging vs. Facebook?

    One of my students asked me why Google+ was, in his perception, flagging compared to the Facebook juggernaut. I though this was a powerful question and one worth investigating. First, is Google+ flagging in its efforts to become a dominant social network? That’s not an unreasonable question to ask. Certainly, Google is doing its level…

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  • 5 Facebook Timeline Tips for Companies

    Facebook Timeline is becoming mandatory on March 30, 2012 for everyone, companies included. There are lots of changes, but here are 5 that should be on your short list of things to do. 1. Remember all that money you spent on Like Gating, where you have to press the Like button to see the rest…

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  • Food for thought: old scandals become new again on Facebook Timeline

    Are you a brand on Facebook? Have you had… incidents… in the past that might paint your company in a poor light, even if you’ve changed things up and learned your lessons? This might be a good time to clean up your Wall and archive/delete older stuff. Why? Don’t think for a moment that Timeline…

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  • First take on Facebook Timeline, Open Graph, F8

    Yesterday I posted my initial thoughts about the new Facebook Timeline after the F8 keynote. 1.ย Winners: media outlets. Spotify, Hulu, many others. The Open Graph intends to socially enable every possible aspect of your life in as automated a fashion as possible. Who can attract the most eyeballs? The common denominator content providers and big…

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  • Build your base during the Facebook/Google+ wars

    Platforms are changing, evolving, iterating more rapidly than ever. With great change comes great disruption as people move from place to place. Familiar, stable locations suddenly become unstable as mass migrations occur. With that in mind, your home base is now more important than ever. It’s the one thing under your control, the one thing…

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  • How to beat social media lock-in

    Mark Zuckerberg, at yesterday’s Facebook event, announced to the world that the metric that matters to him is sharing, not raw numbers of users. The words coming out of his mouth certainly don’t match the actions of his company. Consider the recent move to block the Facebook Friend Export extension for Google Chrome. Don’t believe…

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