Adam asked in the Marketing Over Coffee LinkedIn Group: “Does anyone have any benchmark stats for Facebook, in terms of reach, viral reach and engagement? I want to analyse the growth and engagement of our Facebook page but have nothing to compare it to. 🙁 Are there any good resources out there for this? I…
Words on pictures are about to become the dominant form of content marketing. For more predictions and steps you can take to get ready for the new News Feed, check out this post I wrote on the SHIFT blog right after the announcement.
For those brave souls willing to dig through analyst calls and investor statements, a bounty of interesting tidbits awaits in Facebook’s 2012 financial results. The social networking behemoth clocked in at $5.089 billion in revenue, up substantially from the $3.711 billion from 2011. More interesting for us marketers are these few tidbits. Monthly active users…
Once upon a time, search engine optimization and branding lived apart. They dined at separate tables. The SEO guys (and they were almost always guys) tooled away in a server room or a windowless closet, coming up with awkward twists of language like BEST COLLEGE STUDENT LOANS. The brand marketers and PR folks, meanwhile, were…
A quick 55 second tutorial on how to ensure you don’t miss anything on my Facebook Page or the Facebook Page of any other company or brand you actually want to hear from. Short summary: Get notifications on the Page, and add to your Interest lists.
Facebook: Person, Page, and Beyond is a 45 minute intensive webinar that looks at the powerhouse that is Facebook – the third largest country in the world. In this webinar, you’ll learn the 6 key aspects of Facebook – person, page, site, interaction, ads, and analytics, explore what practices make Facebook work well for you,…
A few weeks ago, I made the declaration that I was going to change how I used Facebook. So far, it’s been an interesting experiment. Let’s see what’s changed and what’s working (and not working). 1. Changing pools. One of the biggest changes is that the content I post to Facebook which was formerly on…
