One of the topics I was asked about recently by Vocus was about the influence of visual content. I wanted to add some color to my original remarks, which you can find here. Visual content is the fancypants new term for what we used to call rich media, and it’s in fact a subset of…
One of the cardinal rules of social media is “be human”, which is general advice suggesting that companies interact with their customers using a human voice and personality, rather than a faceless, monolithic voice of an organization. In theory, it’s the difference between talking to a neighbor and talking to the Borg. That same advice…
Here’s a very serious question: what would you do if there was no Google? What would you create? How would you create? How would you get found? This is relevant because today, getting found is harder than ever. Organic search still drives a ton of traffic, but the tools to determine what to be searched…
So many SEO folks and blogs have said the sky has fallen with the end of keyword data in our SEO analytics. What’s a marketer to do now that we don’t know the exact words someone uses to search for what we want to rank for? The short answer is that Google is very clearly…
Whether it’s email, social, blogging, video, or other forms of content, personality counts, and it counts for a lot. Personality also means more than just speaking with a voice or writing in the first person; personality in your content and digital marketing is about creating a blend of unique attributes that are clearly and unequivocally…
Want to break through creative blocks in your content marketing? Try this simple, easy trick that comes from a fun public speaking trick. Start with the subject or topic of your content marketing, be it a blog post, email newsletter, or social media post. Perhaps you’re going to draft up a message about your latest…
I was trolling through my analytics (as I often do when I have a spare moment) recently and noticed something funny. Even though it’s been more than 6 years since I started this blog, very old posts are still getting traffic, still getting searched and found, like this post on how your music collection can…
Do you want a successful, well-read, valued email newsletter but you don’t have the time to do a ton of writing each week? Consider content curation as an avenue to building a great newsletter. Content curation is the art (and it is very much an art) of finding great stuff online and sharing it with…
I was listening with interest to episode 3 of the Marketing Companion featuring Tom Webster and Mark Schaefer, and the debate that formed the core of the episode was: is quality or quantity better when it comes to content marketing for the purposes of winning at SEO? The example given was a self-appointed social media…
