Electronics continue to get smaller and more portable every year. Recently, a few folks have asked what the video gear of choice is these days, especially for road warriors. Here’s my current gearing strategy – and bear in mind, this is subject to change, too! First, this is what all of the gear looks like,…
Transfluent asked on Twitter: @cspenn Do you have any posts that cover how to choose which markets to expand into for businesses expanding to new international markets? — Transfluent (@Transfluent_EN) October 10, 2014 This is an interesting question, especially from a digital marketing perspective. The first and most logical choice is: go wherever the business…
In the last post, we discussed a basic tactic for determining what you should and shouldn’t give away in your content marketing strategy. Let’s look at a more advanced strategy that’s derived from the old ninja clans of ancient Japan. In the lore of the ninja, one of the most prized items held by the…
At the recent Entrepreneur Magazine Winning Strategies in Business conference, I had the opportunity to answer a question that’s one of my favorites: “How much should you give away for free in content marketing?” We’ll answer this in two parts, a common answer today and a ninja answer tomorrow. First, when it comes to your…
I left the world of financial aid and student loans way back in January 2010. I had created a ton of content for the company I was working for at the time, including the very first financial aid podcast, and I’m proud that kids paid less for college based on the work I did. But…
Anyone remember the Bixby Snyder character from the original Paul Verhoeven Robocop movie? He’s the subject of an inane TV show set in the Detroit Robocop dystopia whose punchline is, “I’d buy that for a dollar!” As silly as the character was, it raises a fair point when it comes to your media, your content.…
My good friend Chris Brogan is the latest in a series of bloggers who are turning off comments. That’s a personal preference, and I respect that choice. Here are three reasons why comments are staying on any property that I have responsibility for, as a sort of counter-perspective. 1. Rent vs. own: Chris makes the…
On an excellent, fun, energetic discussion panel I participated in at the Vocus Demand Success 2014 conference, there was one point I made that, to me, represents my most important idea in content marketing, the idea that I would like to see every content marketer embrace: Content marketing cannot fix a bad product or service.…
In the Japanese martial arts, there’s an aphorism worth noting: on ko chi shin, “study something old to learn something new”. When you’re starving for new creative ideas for your content marketing, a step into the past might be called for. Let’s specifically look at the golden age of newspaper advertising, from about 1880 to…
