Your goal, as a marketer, is to achieve necessary luxury status. What do I mean? Broadly speaking, we can be commodities or luxuries in the sense of both price and rareness. A commodity is commonplace. A commodity is inexpensive. A luxury is not commonplace. A luxury is rare, and almost never cheap. Broadly speaking, we…
Suppose you wanted to represent yourself in the best possible truthful light? How would you set yourself up so you could appear as credible as possible? More than mere puffery, this task is eminently practical. If you’re applying for a job, representing yourself strongly but truthfully is essential. If you’re building up your public speaking…
One of the cliches I rather dislike is “That’s a good problem to have!”. As Chancellor Palpatine said once, “Good is a point of view,”. A good problem to have is still a problem, and I’ve got a problem you might be able to solve. At SHIFT Communications, my problem is too many great clients…
If you hadn’t heard through other channels, I’m hiring on my Marketing Technology team at SHIFT Communications. Click here to view the YouTube video if you can’t see it above. Why join my team? I’ll tell you why I joined SHIFT and see if the reasons resonate with you. At a conference in 2012, I…
I recently had the pleasure and honor of guest lecturing at Bentley University’s e-Marketing course with CC Chapman. One of the questions in the Q&A was, “What are the core skills new graduates need that you look for when hiring?” What a terrific question! The top 3 core skills all new marketers need are the…
I was reading with interest a series of (print) articles recently in Fortune about people looking for their dream job. Much of the debate talked about perks, about job roles and responsibilities, and a lot of the side benefits of a job. What was glaringly missing from many of the discussions, however, is figuring out…
Arik Hansen recently blogged about some of the interesting start that today’s social media leaders have had. He was kind enough to include me and I thought I would give a little more color to my story than just a couple of company names. My journey actually began as far back as my first job…
One of the ways I’ve been looking to make both my website and my newsletter more interesting is to include a scalable means of connecting people who have work with people who are looking for work. The economy is tough enough as it is, and our little community of digital marketers, data nerds, and friends…
Social media marketing was so 2011, wasn’t it? Not according to LinkedIn, which said that Social Media Marketing was the #1 hottest skill hired for in 2013: How can this be, you ask? 2013 was the year of content marketing, wasn’t it? Well… yes, inside the digital marketing fishbowl, absolutely. But outside of the digital…
