Patrick asks, “Why should people pursue a career as a marketer in 2018?” Interesting question. I’m not sure people SHOULD pursue marketing careers. Pursue a marketing career only if that’s what you enjoy doing. The soul of marketing is connection – using communications as a way to create awareness, consideration, and evaluation prior to purchase,…
Patrick asks, “What skills will increase your odds of getting hired as a marketer in 2018?” To answer this question, we need to understand the marketing lifecycle and where our particular skills map to it. What area or areas do you specialize in? What areas are you weak in? Watch the video for the full…
Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies are: Theoretically faster scaling (pre-trained talent already in place) Severability…
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is fundamentally about helping lesser known companies become known, and improving the…
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and methods of…
There’s no rational choice between humans and machines. Given the same skill set, a rational business owner must choose the machine every time. Machines Cost Less Over Time Generally speaking, machines improve their speed over time, especially when the hardware is outsourced. Two years ago, a single vCPU server with 30 GB of disk space…
Ishmael asked, … I see people with no experience get jobs at the top agencies whereas I am struggling. For example, recently I got denied a job due to the fact that I wore a suit and the agency didn’t like that. Do you have an advice as to how I should approach interviews and…
LinkedIn released its most valuable skills of 2018 list, based on job listings on the service. Let’s take a look at the overall list: Cloud and Distributed Computing Statistical Analysis and Data Mining Middleware and Integration Software Web Architecture and Development Framework User Interface Design Software Revision Control Systems Data Presentation SEO/SEM Marketing Mobile Development…
One of the promises of artificial intelligence is taking tasks that humans do and scaling them massively, while adhering to defined best practices. This promise will help companies and brands achieve automatic minimum competence, with gigantic implications. Let’s dig into what these are. The Human Experience Consider the average human experience – that is, the…
