One of the promises of artificial intelligence is taking tasks that humans do and scaling them massively, while adhering to defined best practices. This promise will help companies and brands achieve automatic minimum competence, with gigantic implications. Let’s dig into what these are. The Human Experience Consider the average human experience – that is, the…
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…
Brian Kenyon asked: “What are the Job titles and skills that a Marketing Technologist must have if one wants to pursue a career in that area?” Let’s begin with skills. What skills do marketing technologists need? The role of a marketing technologist, by definition, is to blend marketing and technology together, creating a whole greater…
What are the top marketing skills of 2017? Let’s look at three trends, three interesting data points that might inform our focus. One: LinkedIn released its overall top job skills of 2017, showing an absence of many marketing skills… … and had this to say: “Demand for marketers is slowing: While marketing skills like marketing…
We’ve reached the end of this series; I hope you found it useful. To recap, we covered: The basics of digital marketing for job search Establishing your personal brand Gathering assets for profiles Publishing your social media and web profiles Building your professional network Principles of digital networking Easy prospecting wins Pitching yourself to hiring…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
