Category: Careers

  • Why We Can’t Easily Grow Unicorns

    Chris Brogan commented recently, โ€œ77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…

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  • What Skills Do Marketing Technologists Need?

    Brian Kenyon asked: โ€œWhat are the Job titles and skills that a Marketing Technologist must have if one wants to pursue a career in that area?โ€ Letโ€™s begin with skills. What skills do marketing technologists need? The role of a marketing technologist, by definition, is to blend marketing and technology together, creating a whole greater…

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  • Top Marketing Skills of 2017

    What are the top marketing skills of 2017? Letโ€™s look at three trends, three interesting data points that might inform our focus. One: LinkedIn released its overall top job skills of 2017, showing an absence of many marketing skillsโ€ฆ โ€ฆ and had this to say: โ€œDemand for marketers is slowing: While marketing skills like marketing…

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  • Finding Your Next Job Using Digital Marketing, Part 9: Conclusion

    Weโ€™ve reached the end of this series; I hope you found it useful. To recap, we covered: The basics of digital marketing for job search Establishing your personal brand Gathering assets for profiles Publishing your social media and web profiles Building your professional network Principles of digital networking Easy prospecting wins Pitching yourself to hiring…

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  • Finding Your Next Job Using Digital Marketing, Part 8: Pitching

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…

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  • Finding Your Next Job Using Digital Marketing, Part 7: Easy Prospecting Wins

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…

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  • Finding Your Next Job Using Digital Marketing, Part 6: Networking Principles

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…

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  • Finding Your Next Job Using Digital Marketing, Part 5: Building Your Network

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…

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  • Finding Your Next Job Using Digital Marketing, Part 4: Publishing Your Brand

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…

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  • Finding Your Next Job Using Digital Marketing, Part 3: Asset Gathering

    Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…

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