Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m looking for very practical stuff to help our small team (assuming…
Summary In today's episode, I walk you through five free online certification programs in digital advertising and marketing that build career skills during shelter-in-place. Here's what this means for you. You'll get a clear roadmap for picking the platform-specific courses that match your organization's needs, whether your focus is Facebook, Google, HubSpot, YouTube, or a…
Summary In today's episode, I walk through a four-step roadmap for building data science skills from scratch without spending a dime. Here's what this means for you. You can tap into free tools, courses, and real-world challenges that companies offer because of the massive talent shortage in data science. You'll also learn these concepts: how…
Summary In today's episode, I break down how to hire a qualified data scientist or agency partner when your organization lacks that expertise. Here's what this means for you. You gain a practical framework for evaluating candidates across six critical skill areas so you avoid costly mis-hires in a notoriously tight talent market. You'll also…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I walk through why you should water and weed your social garden by actively tending your personal and professional relationships before you need them. Here's what this means for you. You build a resilient network now that catches you when careers or economies shift, instead of scrambling alone during a crisis.…
Dan asks, “When looking for contract work or even full time jobs in analytics where do you folks recommend starting? I’d like to pass this on to the new students in the UNH MS in Analytics program.” This is a fun question, depending on the skills of the student. If they’re being taught things like…
Summary In today's episode, I explore whether IBM's free cognitive classes are worth taking for an aspiring UX designer and break down how UX differs from closely related disciplines. Here's what this means for you. You discover which free IBM design thinking badges actually deliver real value and how to build a well-rounded foundation in…
Harrison asks, “I was wondering if you would be able to spare some time to give me some helpful tips on ways I can increase my employability in finding a job as a graduate. I am currently on Uni break and have spent my free time acquiring a Google Ads Certification. I was curious as…
Summary In today's episode, I share actionable tips for increasing employability as a recent graduate entering the marketing field. Here's what this means for you. You gain a framework for positioning yourself as a low-risk, high-reward candidate who stands out from every other applicant holding the same diploma. You'll also learn these concepts: how certifications…
